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2018 Range Rover Velar Accessories
The first vehicle of its kind, Velar - like its forebears - is another pioneer, exploring another new frontier for luxury SUVs The mark of exceptional design is its ceaseless legacy to inspire and shape new products, rendering them familiar yet simultaneously transformational. Velar, the fourth member of the Range Rover family, is an instantly recognisable descendant of the original luxury SUV - a globally lauded, landmark industrial design. Yet Velar’s form, stance and proportions leave an overwhelming impression of the unfamiliar, of the new. The start of another revolution. Velar is a distinct and further iteration of the original Range Rover character, conceived to play a powerful new role in the evolving Range Rover narrative, sitting between the Range Rover Evoque and the Range Rover Sport. Its stop-you-in-your-tracks looks are born from a process driven by ‘reductionism’, a discipline faithful to the original Range Rover but enabled by the very latest thinking in design, precision engineering and technology. Velar is an SUV that exudes a sense of precision, craft and quality. With fast and flush glass, delicate and beautifully slim illumination and features - inside and out - rendered invisible until required, Velar belongs in the precision-led design world of 21st century technology. Yet its unmistakable fidelity to the idea that gave birth to the original Range Rover - the idea that what use is groundbreaking technology and engineering if it does not expand and enhance its customer’s engagement with the world - loans it an indisputable sense of purpose. Velar takes its name from the prototypes of the first Range Rover, the first vehicle to take luxury and technology into unexplored territory - literally. Velar, with its dramatically different approach to luxury and technology builds on that idea, expanding - once again - our understanding of the notion of a luxury SUV. “Velar is now the compelling, stand-out design in the class, showcasing perfectly optimised volume, powerful, taut surfaces and a stunning silhouette,” says McGovern. The light, stiff, aluminium-intensive body, together with pioneering suspension technologies, provide the perfect basis for refined progress on all terrains BARE ESSENTIALS Every inch of Velar has been stripped back to be as clean and elegant as possible - and nowhere is this better illustrated than the flush-fitting door handles and the rear LED light clusters Perfect Proportions Flush-fitting features and meticulous attention to detail form the backbone of the new Velar design With beautifully balanced and optimised proportions, Velar’s lineage is instantly recognisable from its floating roof, continuous waistline and taut, tapered lines at the rear The first Range Rover prototypes - the decoy name VELAR spelled out in what would become a familiar style across the leading edge of the clamshell bonnets - were pioneers. Their mission was to explore whether it was possible to extend beyond the metalled road the comfort and majesty for which by the late 1960s, British cars were synonymous. As prototypes became production cars and with constant development, especially with regard to comfort and equipment, the Range Rover became the luxury SUV, a car in a class of its own, against which all others would be judged. The ‘Royal’ SUV - often literally. But its designers and engineers didn’t just add luxury - they added capability too. As the Range Rover has evolved it has become ever-more able to transport its occupants above and beyond the humdrum. Luxury and capability, the defining characteristics of the Range Rover, have been constantly extended in every direction for close to 50 years now. But the sheer ambition contained in the idea of ‘Range Rover’ pushed engineers to explore new traits implicit in the supremacy of the original concept. The Range Rover Sport added dynamic excellence and the Evoque more compact drama, while never betraying the central tenets of what remains a unique idea. Velar embraces that idea and that ambition still further, extending the core concept in line with 21st century lifestyle choices that require practicality, flexibility and connectivity as well as luxury and capability. The first vehicle of its kind, Velar - like its forebears - is another pioneer, exploring another new frontier for luxury SUVs, this one in the rich, varied, ‘always-on’ lives of its owners. Its role, however, just like the very first cars to carry the name, remains unchanged, to go above and beyond.


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