Compliments - New Mercedes TV spot with Nico Rosberg, Michael Schumacher and Mika Häkkinen
Mercedes-Benz is kicking off the 2011 Formula 1 season with a new Silver
Arrow and also with a new TV spot. Based around the motto "Racing is a
state of mind", the short film entitled "Compliments" depicts the passion
of Mercedes-Benz for motorsport and competition. With a touch of humour and
self-deprecation, Nico Rosberg and Michael Schumacher play on their
internal rivalry within MERCEDES GP PETRONAS team. Former world champion
Mika Häkkinen -- an iconic figure who has appeared numerous times in
humorous Mercedes-Benz TV spots over the past 15 years -- highlights, with
the aid of an energy drink, on which team the rivalry should be focused at
the start of the season.
"The new Formula 1 season gets under way on Sunday with the race in
Melbourne, and the deck has been shuffled again," explained Anders Sundt
Jensen, Vice President Brand Communication Mercedes-Benz Cars. "The spot
makes it clear, in a rather fun way, that motorsport is a way of life for
our brand. In addition, it shows that we don't admit defeat if at first we
don't achieve the goals we have set ourselves, but rather that we take up
the challenge -- both within our team, as well as united against our
The 45-second spot, created by Jung von Matt, will be shown by all major
German broadcasters from tonight until Sunday to mark the start of the
Formula 1 season.
Mercedes SLS AMG GT3 walkaround
Automobile fascination paired with spectacular race car design - that is
the new Mercedes-Benz SLS AMG GT3. The racing version of the SLS AMG has
been conceived as a customer sport vehicle for participation in race series
based on FIA GT3 regulations. Meticulous lightweight construction and
optimized chassis, brakes and aerodynamics deliver uncompromising dynamics.
The extra special SLS AMG will make its race track debut in 2011.
The clean design and breathtaking form of the SLS AMG have been effectively
accentuated by targeted modifications to the bodyshell. The new components,
made largely from lightweight carbon fiber offer a clear indication of
extraordinary race track performance and extensive aerodynamic development
German Supercar Shootout! SLS AMG vs R8 V10 vs 911 Turbo
Editor-At-Large Arthur St. Antoine "escapes" to Las Vegas and beyond with
three German supercars - the 2011 Mercedes-Benz SLS AMG, the 2010 Audi R8
V10 and the 2010 Porsche 911 turbo - in
search of "the perfect road".
Read the full story here:
Shot by: Mike Suggett, Gordon Green & Terren Lin
Edited by: Mike Suggett
Mercedes SLS AMG & Ducati 1198 SP from a bikers point of view
Ducati's ultimate evolution of the 1198, the SP, takes on the 571bhp
Mercedes-Benz SLS AMG. MCN Road Tester Michael Neeves takes a look at the
world's most powerful production V8 supercar through the eyes of a biker.
Is it really that fast? Does it compare to the superbike?
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Mercedes SLS AMG Review - Auto Express
Have you ever wondered what happens when someone goes to collect a brand
new £160,000 supercar from Mercedes' largest UK showroom. In this
exclusive video feature we are invited to Mercedes World at Brooklands to
New Gullwing: Mercedes SLS AMG Worlds Premiere
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The Mercedes Benz SLS AMG is going to celebrate its world premiere at this
year's IAA in Frankfort. The super sportscar thrills with puristic design,
consequent lightweight construction and superb driving dynamics. Under the
bonnet of the gullwinged car there is an AMG 6.3 litre-V8-front-middle
engine working with 571 PS max. performance. Inspite of its sportiness the
car meets all the high demands towards safety and every-day-usability.