"Ride Pontiac Ride" 1988 Advertising Promo (FULL VERSION)
Ripped from the "30 Millionth Pontiac Wentzville Assembly GM Bonneville
SSEi UAW 2250" page on Facebook; all credit for finding and researching
this gem goes to them. I'm upping it here in hopes that someone is able to
eventually remaster the audio for better clarity.
The original description on their page is as follows:
There are other versions of the 1988 Ride Pontiac Ride extended commercial
similar to this on youtube and testdrivejunkie, but I have not come across
the complete 2:32 version like this one.
For the 1988 model year, Pontiac unveiled one of the strongest line-ups it
had offered in many years. Finally almost every model was aligned with the
Pontiac image as documented in the image statement (see post -
https://www.facebook.com/photo.php?fbid=179043175453938&l=cb4447b618 ). The
Fiero suspension had been re-designed, the new FWD Grand Prix was about to
be selected Motor Trend Car of the Year, the new Bonneville SSE was
introduced, and I could go on and on.
Pontiac knew this was the right time to invest in a significant new
marketing promotion, so the folks over at the Pontiac advertising agency,
D'Arcy Masius Benton & Bowles in Bloomfield Hills, Michigan came up with
the "Ride Pontiac Ride" campaign. Art Director Mark Zapico working under
Executive Creative Director Steve Kopcha and Creative Director Noel Nauber,
decided they needed an original theme song for the Pontiac commercials. The
song was composed by songwriter Mark Vieha who was co-partner along with
Jay Kennedy in the Studio City California based music house, LA-NY Music.
Vieha and Kennedy are also known for the Taco Bell theme song, "make a run
for the border" and Vieha also composed original music for movie
soundtracks. For the jingle "get on your Pontiac and ride" Vieha recalled
he was at a barbecue and just started humming the song.
This extended commercial was a signifant piece in the Ride Pontiac Ride
campaign. Many of the scenes, like of the band performing and people
interacting with Pontiac cars as the backdrop, were shot in and around
Toronto Canada for about a month in the fall of 1987, by Director Bob
Canning who was a Canadian and Director of Photography Oliver Wood. Other
DMB & B folks that might have been involved are Don Massey who worked with
Noel Nauber, Bruce Duffey and Rob Torz.
The lead singer of the scenes that appear in this commercial of the band
performing is Mark Campbell and the female lead is Canadian singer Alannah
Myles. The campaign was a huge success. Dealers included the phrase "ride
Pontiac ride" in their newspaper and print media advertisements.
The campaign not only caught the attention of the car buying public, it
also invigorated the dealers and motivated the entire Pontiac Division and
propelled Pontiac to 1988 US annual model year sales of 740,928 vehicles
which was good enough for 3rd place and represented 7.1% of the US market
and accounted for 20% of GM sales.The last time Pontiac had been in 3rd
place was 1973. The success of the campaign continue for annual model year
1989 with US sales of 734,658 vehicles which was again good enough for 3rd
place and represented 7.2% of the US market.
Note: the annual model year is the 12 month period from October 1 to
September 30 so it generally reflects current model year sales but includes
a bit of the prior model year that sell late and a bit of the next model
year that sell early and excludes the current model year that sells late.
66 lemans burnout
some old footage i had of my lemans - fuel injected 535, big horse, big
cam, loud pipe pontiac lemans.
Pontiac Banshee A Longer Look
The Banshee was a vision for what the Firebird could become. Of course,
this concept car could never be built exactly, too low on the road and it
wouldn't pass the safety and crash tests, but it was exciting. It
demonstrated that the problem with GM cars didn't sit on the designers'
shoulders. They were more than capable of dreaming up engaging and fun
vehicles that would set imaginations on fire.
1963 Pontiac LeMans Rare 4 Cylinder Four Barrel Four-speed 3.73 Posi - Half of a 389 V8
I thought you might like a look at this very unique 1963 Pontiac LeMans.
It's powered by a 194.5 Cubic Inch 45 Degree Four Cylinder, topped with a 4
BBL Carb, and running through dual Exhaust. Pontiac, basically cut a 389 V8 in
half...in fact, it uses the same head as the 389 and the 421. In this case,
the four cylinder is backed by a four-speed manual and a set of 3.73 Gears
with Posi. As you can see, it really is a great looking car and would look
right at home on the dragstrip in the 1960's. I hope you find it
interesting, thanks for taking a look!
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Filmed at Gateway Classic Cars near St Louis, MO
The background music track is Whiskey on the Mississippi by Kevin MacLeod.
Available under the Creative Commons Attribution 3.0 Unported license.
Instruments: Guitar, Bass, Kit, Organ, EP
With a jumping bass and off-beat syncopation, this is straight from
Memphis' Beale Street. The Hammond organ and electric guitar play together
as longtime friends, while the melody changes hands from guitar to organ to
electric piano. 011
Bouncy, Grooving 2010
1972 Pontiac LeMans Sport - Test drive
I pick out this 72 Lemans for a friend of mine in Norway. He wanted to take
a 3 week American Holiday Cruise with his family in California, Nevada and
Arizona.. I had less than a month to find a decent "collector car" that
would not fail him out on this vacation drive in June. I found this car
that had been pretty well cared for and freshened up by the ASE Certified
Mechanic owner. The Pontiac 350 has been replaced with a Chevy 350. It has
headers, Flowmaster Exhaust, recent
interior, vinyl top and all new weatherstrips. It did GREAT on the tour!
Now it is For Sale, but if not sold will be shipped to my guy in Norway. If
you are interested in buying the car for 8500, hurry-- If it is to be
shipped over, I need to do it in the next couple months.
How To Achieve 160+ MPG Fuel Economy in Realtime 3rd Person View
A ride on my GEBE (Golden Eagle Bike Engines) bike. Where do I go? Stay
tuned to find out! Using 69 cutscenes this is a realtime 3rd person view of
a 5 mile roundtrip ride on my bike.. At full speed the bike is going about
33-35 mph. This was shot as B-Roll footage for my upcoming Golden Eagle
video featuring helmet cam footage and details about the bike.
American Muscle Car - S02E02 - 1959-1963 Pontiac 421 Super Duty
The American Musclecar series relives that incredible time when Detroit
produced the most outrageous cars ever to hit the street. From the car that
started it all, the 1964 Pontiac GTO, experience the glory days of power
and speed through the stories of those who lived and breathed it then. This
2-disc set features twelve half-hour episodes devoted to each extraordinary
muscle car from that magical era.
Pontiac Firebird Trans Am 1959-1963
Pontiac 421 Super Duty
Ford Fairlane GT & Torino Talladega
427 Cobra 1963-1967
Chevrolet Corvette Camaro Z/28
Dodge Daytona and Plymouth Superbird
The Mopar Super Stockers
American Motors AMX
Dodge Challenger TA and Plymouth AAR 'Cuda
Buick Regal GNX
1955-1957 Chevrolet Bel Air