OPTIMA® Batteries Announces New Power Play Text-to-Win Promotion through September 30, 2011
Consumers Can Text or Scan On-Pack QR Code for a Chance to Instantly Win One of Hundreds of Great Prizes from Performance Automotive Power Brands
OPTIMA® Batteries, a leader in high-performance automotive and marine batteries, today announced its new 2011 retail promotion that is designed to benefit automotive enthusiasts as they gear up for an action-packed season of high-powered events. Beginning July 1, 2011 consumers will find OPTIMA RedTop® and YellowTop® products with a specially designed on-pack sticker, and will be given an opportunity for text-to-win one of hundreds of prizes instantly from leading automotive aftermarket brands.
When consumers enter the text-to-win code (or scan the QR code that is also provided) they can instantly win prizes from highly-sought-after brands like Superwinch, Red Line Synthetic Oil, K&N Filters and Holley. The promotion will run through September 30, 2011.
To learn more about OPTIMA Batteries and to find your nearest retailer, please visit http://www.optimabatteries.com/. You can also visit OPTIMA on-the-go using your iPhone, Android or Blackberry device for helpful tips on charging, battery care and maintenance and product information at http://www.optimabatteries.com.