Jason Tests The Mercedes Benz SL Class - Fifth Gear
Jason tests out the 6th model in Mercedes history, but has mixed emotions
about the car.
For more fantastic car reviews, shoot-outs and all your favourite Fifth
Gear moments, subscribe to our Official Channel -
Range Rover Evoque vs Q3 og X1 Autofil
A very simple 4x4 test of the Audi Q3, the BMW X1 and the Range Rover
All cars were started from the same point at the base of the hill. First
attempts are with ESP systems engaged, if the car struggles we shut it off
and try again without it.
Note: This is NOT a bias test. We notice several people claiming the test
is tampered, we can assure you that this is NOT the case. No cars were
given any advantage, we ran up the hill in the exact same way with all the
Vi testet firehjulsdriften til tre av de argeste konkurrentene på
SUV-markedet i en sleip gressbakke med leireunderlag. Resultatet ble
MINI Coupe & Roadster Integrated Station Promo : The Walking Dead
In February 2012, Mitchell Media and Ignite Media Brands collaboratively
launched the new FX Channel in Australia and the new MINI Coupe and
Roadster to create a compounding effect on awareness, excitement and brand
FX, exclusive to Foxtel, was set to be the biggest channel launch of 2012.
The MINI Coupe and Roadster was the biggest news for MINI in 2012.
Both FX and MINI were seeking to engage an audience aged 25-54 with their
launch news, and both brands knew they would have higher brand affinity
amongst males. With shared values and attitudes, such as a love of quality
and a desire to look good, the partnership between MINI and FX to launch in
collaboration allowed for a multi-dimensional campaign strategy.
MINI's communications platform - Another Day. Another Adventure. - is all
about injecting excitement into daily life. As such the FX campaign
focused on showcasing the new Coupe and Roadster in urban environments; in
city streets not normally seen on the small or silver screens, showing
vibrant, energetic and open-minded places to be.
Four integrated station promo TVCs featuring FX marquee program references
and produced by Fox International Channels, delivered a visual experience
of all the FX-style drama and excitement that a new MINI Coupe or Roadster
driver can expect behind the wheel.
Using graphic overlays from FX-owned programming, such as The Walking Dead,
Justified, Call Me Fitz and Hell On Wheels, the partnership promo spots
seamlessly integrated the channel's content with MINI's communications
These station promos ran across the highest rating programs on FX,
leveraging the high quality, integrated creative and maximising the reach
to MINI's target audience .
The 10 week channel partnership also allowed MINI exclusive sponsorship
entitlements and access to FX's marquee launch program : The Walking Dead,
which has been shattering all historical ratings records for basic cable in
the United States.
The FX & MINI campaign demonstrates the power of a collaborative launch
strategy to extract maximum value and deliver a strong and premium presence
for both brands during the campaign.
Jaguar XF 2.2D Road Test - Fifth Gear Web TV
Jaguar have just facelifted their plush XF saloon - and thanks to a brand
new diesel engine, it promises to be their most efficient car ever. But is
it good enough to compete with the might of the BMW 5 Series? For more
videos, news and reviews go to http://fwd.channel5.com/fifth-gear