100 Years of Chevrolet - The early beginnings

Chevrolet is 100 years old in 2011 but where did it all begin? In La Chaux-de-Fonds where Louis Chevrolet was born as one of seven children. Watch the story here with the 'real' Louis Chevrolet!

More Videos...


The History of General Motors: From Buick, Cadillac and Pontiac to Chevrolet





Dueños de la Historia - Louis Chevrolet - Dossier
Dueños de la Historia - Louis Chevrolet - Dossier Soluciones en Postventa





Chevrolet Centennial - 100 Years
Chevrolet marks its centennial in 2011 and kicks off a year of anniversary activities at the North American International Auto Show. Chevrolet was founded in Detroit, in November 1911, by racer Louis Chevrolet and General Motors founder William C. "Billy" Durant, who developed cars that quickly earned reputations for performance, durability and value. Those traits remain at the core of Chevrolet, which is the world's fourth-largest automotive brand. The electrically driven Volt leads Chevrolet into its second century and redefines what a car means. It is the world's first mass-produced electric vehicle with extended range, providing up to 379 miles of driving. That means Volt provides the benefits of an electric vehicle without the range limitations associated with other electric vehicles in the market -- expanding the boundaries of performance and efficiency. It exemplifies Chevrolet's heritage of introducing advanced technology on value-driven products. The forward-looking philosophy that nurtured Volt from concept to production is also responsible for products such as the Equinox and Cruze, whose value stories are validated by critical praise, third-party recommendations and the growing numbers of customers who are new to Chevrolet. Similarly, the Camaro and Corvette continue a six-decade heritage of offering high-performance values, bringing advanced technology to affordable sports cars. On the truck side, Silverado delivers the greatest capability in the long history of Chevy trucks, with greater capability and efficiency on the horizon. These vehicles were developed with an eye on Chevy's past, ensuring they remain true to the brand's commitment to bring more technology to more people. This year, Chevrolet launches the all-new Sonic in North America. Next year, the Spark comes to America, bringing the Chevrolet spirit to a new and growing segment of smaller, highly efficient and fun-to-drive cars. Chevrolet is also exploring a range of concepts and new-product segments, building on the momentum generated by recent successful product launches to put Chevy's in the driveways of a wider and more diverse range of customers. Cruze, Sonic and Spark are products of Chevrolet's growing global presence. Indeed, the Chevy "bowtie" insignia is seen on vehicles in more than 130 countries and Chevrolet is leveraging those worldwide links to develop products tuned for local tastes and needs, while delivering the brand's trademark style, value and performance. Shared development procedures with engineering and design centers around the globe also help deliver better-performing, safer and more efficient vehicles. The Cruze, for example, leads its segment with 10 standard air bags, and the Cruze Eco model offers segment-best, EPA-estimated highway fuel economy of 42 mpg. The international ties that helped Cruze top its competitors in these important areas will grow in the coming years. Chevrolet enters its second century with great momentum. The next 100 years will see Chevrolet help remake the automobile to complement the needs of evolving societies and changing resources -- all with its iconic style, performance and value.





Chevrolet Silverado History
History of the Chevrolet Silverado




Follow