► VOLVO TRUCK STUNT
Volvo Trucks continues with original marketing, this time through reality TV with the artist Mapei. During a nine-day road-trip through Europe, she will record a new music video with director Liza Minou Morberg. To help them, they have a Volvo truck filled with props and one of the world’s best drivers. The result can be seen in the TV series ‘Reality Road’. “With ‘Reality Road’ we want to show the strength of our service offerings,” says Per Nilsson, Director Public Relations Volvo Trucks. “For a truck to stay on the road, the services that are linked to it are just as important as the vehicle itself. At the same time, we want to produce TV entertainment that attracts a wider audience. As far as I know, no other company has used reality TV for marketing purposes,” he says. Accompanying Mapei on the journey are director Liza Minou Morberg, ‘Epic Split’ driver Jens Karlsson, miniature schnauzer Sushi and a specially designed Volvo FH. Over the course of nine days, they travel all the way from Sweden to Italy, a journey of more than 4,000 kilometres. “Million Ways to Live“ - the song in the musc video - will be included in Mapei´s forthcoming album, to be released this autumn. “I love to travel and to have the opportunity to meet new people and cultures. And that is also what “Million Ways to Live“ is about – being on the road and having the freedom to travel. It is the ultimate song for a road trip,” says Mapei. In addition to seeing Volvo Trucks’ services being put to the test in various ways in the TV series, you can follow Mapei as she gets acquainted with and challenges the trucking world. Among other things, we see her when she performs with drag show artists on a truck ferry to Poland, arranges a spontaneous gig in the suburbs of Paris, or accompanies a two wheel stunt in Berlin. The series comprises a total of eight episodes. The first three are published on Volvo Trucks’ YouTube channel on June 11. If you love cars, you should subscribe now to YouCar's channel: http://urlz.fr/lEd Go ahead, it's free! All the Best. ------------------------------------------------------- Website: http://www.youcarnews.com Facebook: http://www.facebook.com/youcarpress
Motodziennik: Nowe zdjęcia Volvo V40
moto.pl: Motodziennik: 27 II 2012: Okazje tygodnia, nowe zdjęcia Volvo V40, wypadające reflektory w Porsche Cayenne oraz kolejna karta z motodziennikowej "Encyklopedii motoryzacji". Więcej wideo: http://moto.pl
New 2013 Volvo V40 hatchback
The all-new V40 is ready to overtake the competition in the Premium Hatchback class with sharpened features and characteristics from larger Volvos wrapped in a sleek, compact package. "The all-new V40 is the first new model that is fully developed according to our human-centric, Designed Around You strategy. Charged with an outstanding set of high-tech features it definitely will give our toughest competitors a headache," says Stefan Jacoby, President and CEO of Volvo Car Corporation. The all-new Volvo V40 is a modern, expressive car with a Scandinavian luxury look and feel, a high-quality aura and meticulous attention to detail. The new, fully graphic instrument cluster with personalised layout and information enhances the intuitive and uncomplicated driver experience. "Thanks to input from customers all over the world our most compact V-range model features an outstanding blend of design, safety and versatility. The car is loaded with features that buyers of modern luxury cars want," explains Stefan Jacoby.
The all new Volvo V40 Road Sign Information
SUBSCRIBE for daily car videos! http://vid.io/xkQ The all new Volvo V40 Road Sign Information