Chrysler Airflow at Bonneville
Chrysler wanted to demonstrate to the public that its new car, the Airlfow, was fast and fuel efficient. They took it to the Bonneville Salt Flats for some test/publicity runs. Some say that despite their promotional efforts, the future arrived with a thud when Chrysler introduced its line of Airflow coupes and sedans in 1934. The streamlined car, a product of the science of aerodynamics, had long been predicted in works of science fiction but no manufacturer had, heretofore, been bold enough to realize that Buck Rogersesque vision. Chrysler's engineering triumvirate Carl Breer, Owen Skelton and Fred Zeder scientifically tackled the aerodynamic challenge and got Walter P. Chrysler to authorize design testing in a wind tunnel, overseen by no less an authority than Orville Wright. The result was more than just a slippery envelope of a body, a radical departure from virtually all that had gone before. The design of the '34 Chrysler (and DeSoto) Airflow took some getting used to and, sadly, the car buying public just didn't "get" the snubby deco look, a true "cab forward" design dictated by the wind. The look was underpinned by a new kind of construction - the body panels were mounted on a steel cage, not unlike Saturn's, which was structurally connected to the frame creating a single stress-bearing unit, the precursor to unit body construction. Airflow body and frames were wood-free, another departure from tradition. As it became apparent that the public wasn't as enthused as the engineers and the media -- Walter P. Chrysler shared the cover of Time Magazine with his Airflow -- the company scrambled to tone down the radical styling, losing the deco waterfall grill a/k/a "bull nose" by the second year and modifying design elements to hark back to more traditional, consumer-acceptable shapes. Owning an Airflow today is tantamount to having a piece of history to yourself. The significance of this design, even though it was a commercial disaster has reverberated through the decades and into another century. In just about every way, figurative and literal, Chrysler's Airflow was ahead of the curve and remains a true automotive icon for the ages. S068 For Licensing Contact: Global Image Works 65 Beacon Street Haworth, NJ 07641 p. (201) 384-7715 f. (201) 501-8971 email: firstname.lastname@example.org
Hot Rod Ingenuity in 1958 Pt. 2
Hot Rod Magazine's Robert Petersen commissioned a film to promote the ingenuity of Hot Rodders. Petersen was attempting to polish the image of Hot Rodders who were being depicted in the media as juvenile delinquents. He and Wally Parks, launched the National Hot Rod Association (NHRA) and convinced street racers to try their luck at the new drag strips. This also spawned a sport and allowed some to become professionals. MR QT
Hot Rod Ingenuity in 1958 Pt. 1
Hot Rod Magazine's Robert Petersen commissioned a film to promote the ingenuity of Hot Rodders. Petersen was attempting to polish the image of Hot Rodders who were being depicted in the media as juvenile delinquents. He and Wally Parks, launched the National Hot Rod Association (NHRA) and lured street racers on to drag strips. MR QT
Maserati Gran Turisimo MC
The new GranTurismo MC made its debut during the FIA GT "Media Days" at the Paul Ricard circuit, in Le Castellet, France. The new model is an offshoot of the Maserati GranTurismo MC Concept introduced last September in Monza and it is based on the Maserati GranTurismo S road version, with electro-actuated gearbox system.