1998 HYUNDAI GRANDEUR XG

HYUNDAI GRANDEUR XG COMMERCIAL

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Hyundai Grandeur XG - 1998 Global Ad Launch
I really don't understand the concept behind the first part of this video. The music and setting makes this car appear to have been created to haunt people. A few years after this campaign, an Australian ad for the car showed it in a dark garage, at night, where the headlights morph into the eyes of a feline, whilst a wolf cry can be heard in the background. Exactly who was this car pitched to?





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