This is Triumph
Like many auto companies, Triumph started out making bicycles but like the
others found a new life in the four wheel world.
Known mainly for its sports cars the company also produced family cars but
it was the roadsters that got the attention.
Unfortunately, the company dissolved along with the rest of British Leyland
and the brand's name is now owned by BMW.
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The Triumph Motor Company was a British car and motor manufacturing
company. The Triumph marque (trade-name) is owned currently by BMW. The
marque had its origins in 1885 when Siegfried Bettmann (1863--1951) of
Nuremberg initiated S. Bettmann & Co and started importing bicycles from
Europe and selling them with his own trade-name in London. The trade-name
became "Triumph" the year next, and in 1887 Bettmann was joined by a
partner, Moritz (Maurice) Schulte, also from Germany. Beginning in 1889 the
businessmen started producing their own bicycles in Coventry, England.
In November 1944 what was left of the Triumph Motor Company and the Triumph
trade-name were bought by the Standard Motor Company and a subsidiary
"Triumph Motor Company (1945) Limited" was formed with production
transferred to Standard's factory at Canley, on the outskirts of Coventry.
The pre-war Triumph models were not revived and in 1946 a new range of
Triumphs was announced, starting with the Triumph Roadster. The Roadster
had an aluminium body because steel was in short supply and surplus
aluminium from aircraft production was plentiful.
In the early 1950s it was decided to use the Triumph name for sporting cars
and the Standard name for saloons and in 1953 the Triumph TR2 was
initiated, the first of a series that would be produced until 1981.