Bajaj Pulsar Mania - Behind the Scenes EXTENDED VERSION
Watch the original version here: http://www.youtube.com/watch?v=inOm7ws98OY
Watch the Pulsar Mania TV Commercial here:
Yes, its finally here and i'm sure will be worth your wait. Check out behind the scenes footage of how the commercial was shot, the stunts etc. Also features interviews with Abhijit Avasthi (Executive Creative Director, Ogilvy & Mather), Lourens Van Rensburg (Director), AC Farias (Stunt Rider) and Mattie Griffin (Stunt Rider). Shot by Warrick McLeod. Enjoy!
Bajaj Pulsar Mania TV Commercial
Bajaj Pulsar has defined the performance bike category in India. Ever since its launch, Pulsar's communication too has always focused on building a distinct identity and attitude for the brand. After it's last "FreeBiking" campaign aired in April 2007, this new campaign is the most spectacular the brand has ever done. Tagged as "PulsarMania", the campaign demonstrates the Pulsar's power, aggression and grace in a never seen before manner. Shot in Cape Town, the stunt team comprises the best riders across the world including AC Farias (World No.2), Matte Griffin etc.
Client: Bajaj Auto Ltd.
Agency: Ogilvy & Mather, Mumbai
Creative Team: Abhijit Avasthi, Manoj Shetty, Rajneesh Ramakrishnan
Production House: Velocity Films, South Africa
Director: Lourens Van Rensburg
Music: Paul Norwood, Audio Militia
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