1984 Dodge mini ram van new Dodge Caravan nos Chrysler
1984 "new" Dodge Mini-Ram (Caravan)= The story goes.......Lockhart Motors that sold Chrysler and Dodge or years had a few 80s vehicles that never sold. We this is one of them. 73 actual miles. More of the personal story I will ad later of the history. It just sold 9/4/2014 for 7500.00 at the Mecum Auto auction.
1986 Chrysler Caravan vs the Competition
This was the first minivan competitive comparison video. It was a winner in the New York International Film Festival. I was the copywriter. This video is edited to show highlights, the original was close to 10 minutes long.
1984 Lee Iacocca Chrysler commercial
a 1984 commercial for Chrysler with legendary chairman Lee Iacocca. Gotta love Mr. Lee!
The Chrysler "Bailout" of 1979
From Wikipedia: Realizing that the company would go out of business if it did not receive a significant amount of money for a turnaround, Iacocca approached the United States Congress in 1979 and asked for a loan guarantee. While some have said that Congress lent Chrysler the money, the government only guaranteed the loans. Most observers thought this was an unprecedented move, but Iacocca pointed to the government's bailouts of the airline and railroad industries. He argued that there were more jobs at stake in Chrysler's possible demise. Iacocca received the loan guarantee from the government, whose decision caused controversy. Chrysler released the first of the K-Car line: the Dodge Aries and Plymouth Reliant, in 1981. Similar to the later minivan, these compact automobiles were based on design proposals which Ford had rejected during Iacocca's (and Sperlich's) tenure. Released in the middle of the major 1980-1982 recession, the small, efficient and inexpensive front-wheel drive cars sold rapidly. In addition, Iacocca re-introduced the big Imperial as the company's flagship. The new model had all of the newest technologies of the time, including fully electronic fuel injection (the first car in the U.S. to be so equipped) and all-digital dashboard. Chrysler introduced the minivan, chiefly Sperlich's "baby," in the fall of 1983. It led the automobile industry in sales for 25 years. Because of the K-cars and minivans, along with the reforms Iacocca implemented, the company turned around quickly and was able to repay the government-backed loans seven years earlier than expected. The Jeep Grand Cherokee design was the driving force behind Chrysler's buyout of AMC; Iacocca desperately wanted it. Iacocca led Chrysler's acquisition of AMC in 1987, which brought the profitable Jeep division under the corporate umbrella. It created the short-lived Eagle division, formed from the remnants of AMC. By this time, AMC had already finished most of the work with the Jeep Grand Cherokee, which Iacocca wanted. The Grand Cherokee would not be released until 1992 for the 1993 model year, the same year that Iacocca retired. Throughout the 1980s, Iacocca appeared in a series of commercials for the company's vehicles, using the ad campaign, "The pride is back", to denote the turnaround of the corporation. He also used what was to become his trademark phrase: "If you can find a better car, buy it." Iacocca retired as President, CEO and Chairman of Chrysler at the end of 1992.