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"Love Again" - 2011 Camaro Z28 Spec Commercial Ad Campaign
The "Again" Campaign for the Camaro Z28.
This is a spec commercial campaign written, directed, produced by Frederic
Vial. This was shot prior to the release of the new Camaro.
Hopefully and in the near future, Chevrolet will launch, once again, the Camaro Z28. It will be
the 5th generation, the 5th time a Z28 is released...again. As one of the
truly classic and most influential muscle cars in American automotive
history, the soon-to-be released Z28 is preceded by 4 generations.
The "Again" Campaign is offered as pre-launch to the release of Camaro Z28. The campaign is
comprised of 5 commercials all ending in the word again. Young Again, Love
Again, Again and Again, Freedom Again, and Back In The Saddle Again are the
slated spots and in chronological order, respective to each generational
Z28. Each spot surrounds a billboard of the new Camaro Z28 near a potato field in
the Mid-West, the heartland of America. The first 4 commercials will
reveal the first 4 generations of the Z28 since 1966 through the present.
The 5th and final spot (Back Again) will reveal the new Camaro Z28.
The "Love Again" spot reveals a 1970 Camaro Z28, the 2nd generation
Z28. Its intention is to demonstrate people's personal relationships with
their cars - their love, their commitment, their devotion, and, in this
particular context, their loyalty to a brand -- Chevrolet. "Love Again" is
aimed at the mid-20s to mid-40s market, the Match.com/eHarmony users. In
other words, "Love Again" is directed to consumers who are just old enough
to have loved and lost and understood its meaning and consequences.
Traditionally, the muscle car has been marketed as a tough, durable,
powerful, and even intimidating image directed predominantly at the male
audience. The new Camaro Z28 has all of these
attributes and more. It is an extremely sexy car, a quality that always
has broad range appeal. Its spectacularly artistic lines will, no doubt,
lure women. If there is a risk attached to the "Love Again" spot, it is
its romantic qualities. However, this is a calculated risk and one that
will pay dividends for Chevrolet. And although, women will identify with
the spot's romantic qualities, men will be tickled by its irony and humor.
However, both sexes will identify with the car. And in a country where
female independence and ambition is at all-time high, the new Camaro Z28 stands to be the first
muscle car to truly have an impact with the female audience.
Ultimately, "Love Again" is designed for those who want to have their cake
and eat it too!
Plymouth Road Runner Concept
Ressurection of a muscle car legend. Plymouth Road Runner Design Concept
for 2011 by designer Michael Leonhard. www.michael-leonhard.com
2011 Dodge Charger Completely Unveiled
Some photos from AutoBlog that show the 2011 Dodge Charger completely
unveiled on the set of the movie Fast and Furious 5.
Link to original page on AutoBlog:
2011 Ford Explorer
http://ryanokeefe.tumblr.com/ I captured this 2011 Ford Explorer prototype
enduring mild suspension/sensor testing at Valeo's suburban Detroit
headquarters. It appears to be wearing production bodywork based on
previous mules wrapped up in Ford Freestyle sheet metal.
Dodge Charger Back to Life (Burnout)
Heres a video i made of the restoration and modification of a 1972 Dodge
1: "That burnout sucked, why did you use oil?"
1: I apologize i know its kind of lame LOL but i had just bought the tires
when i made the video and i need them to last as long as possible cuz they
are not cheap. This car can burn in dry and stay there. I decided to use
oil to make smoke out of the oil instead of the tires.
2: "Why Automatic Transmission?"
2: Because this is my everyday car and manual transmissions in classic cars
are very unpractical in traffic, when i can have this car as my weekend car
i will make it a manual.
3: "You Must Be a Rich Kid, This was made with your fathers money"
3: No, Hell No. I bought this car for 3000 bucks in very bad condition and
worked very hard everyday after school with my own hands in it for about 2
years and put all my life savings into it.
4: "What Engine does it have?"
4: It has a slightly modified 360 engine with long headers, manifold,
crankshaft, piston heads, an Edelbrock 4 throat carb, sparkplugs and
Thanks For Watching!
Music by The Album Leaf, "Red Eye". All the Rights of the song owned by The