2011 Dodge Charger
A brief look at the 2011 Dodge Charger and other Chrysler news. Brought to
you by Sports Car Illustrated ( website http://www.sportscarillustrated.com
"Love Again" - 2011 Camaro Z28 Spec Commercial Ad Campaign
The "Again" Campaign for the Camaro Z28.
This is a spec commercial campaign written, directed, produced by Frederic
Vial. This was shot prior to the release of the new Camaro.
Hopefully and in the near future, Chevrolet will launch, once again, the Camaro Z28. It will be
the 5th generation, the 5th time a Z28 is released...again. As one of the
truly classic and most influential muscle cars in American automotive
history, the soon-to-be released Z28 is preceded by 4 generations.
The "Again" Campaign is offered as pre-launch to the release of Camaro Z28. The campaign is
comprised of 5 commercials all ending in the word again. Young Again, Love
Again, Again and Again, Freedom Again, and Back In The Saddle Again are the
slated spots and in chronological order, respective to each generational
Z28. Each spot surrounds a billboard of the new Camaro Z28 near a potato field in
the Mid-West, the heartland of America. The first 4 commercials will
reveal the first 4 generations of the Z28 since 1966 through the present.
The 5th and final spot (Back Again) will reveal the new Camaro Z28.
The "Love Again" spot reveals a 1970 Camaro Z28, the 2nd generation
Z28. Its intention is to demonstrate people's personal relationships with
their cars - their love, their commitment, their devotion, and, in this
particular context, their loyalty to a brand -- Chevrolet. "Love Again" is
aimed at the mid-20s to mid-40s market, the Match.com/eHarmony users. In
other words, "Love Again" is directed to consumers who are just old enough
to have loved and lost and understood its meaning and consequences.
Traditionally, the muscle car has been marketed as a tough, durable,
powerful, and even intimidating image directed predominantly at the male
audience. The new Camaro Z28 has all of these
attributes and more. It is an extremely sexy car, a quality that always
has broad range appeal. Its spectacularly artistic lines will, no doubt,
lure women. If there is a risk attached to the "Love Again" spot, it is
its romantic qualities. However, this is a calculated risk and one that
will pay dividends for Chevrolet. And although, women will identify with
the spot's romantic qualities, men will be tickled by its irony and humor.
However, both sexes will identify with the car. And in a country where
female independence and ambition is at all-time high, the new Camaro Z28 stands to be the first
muscle car to truly have an impact with the female audience.
Ultimately, "Love Again" is designed for those who want to have their cake
and eat it too!
First Ride: 2011 Ford Mustang V-6
Editor-at-large Arthur St. Antoine rides shotgun in Ford's all-new Mustang V-6 and brings along its
V-6 rivals -- the Dodge Challenger and Chevy Camaro.
Shot by: Mike Suggett
Edited by: Mike Suggett
2011 Dodge Charger Completely Unveiled
Some photos from AutoBlog that show the 2011 Dodge Charger completely
unveiled on the set of the movie Fast and Furious 5.
Link to original page on AutoBlog:
2011 Dodge Charger | Spy Video
Check out the 10 Best Fast & Furious Cars http://vid.io/xqwj
Inside Line gets its first look at the 2011 Dodge Charger on the streets of
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2011 Dodge Charger R/T, Detailed Walkaround
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Walkaround Dodge Charger R/T at Dodge and Chrysler brands media drive in
San Francisco, 11.03-05.10
► Dodge Ram 2500 [Off-Road 4x4]
Dodge Ram 2500 [Off-Road 4x4]
- AUTHOR: Roman Gaponov (http://www.youtube.com/watch?v=7FTcEnWwh9Q)
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