2011 Chevrolet Colorado Concept
Chevrolet Unveils Colorado Show Truck
Boldly styled show truck previews next-generation midsize pickup
BANGKOK, Thailand - Chevrolet today revealed the Colorado Show Truck in advance of the Bangkok International Auto Show, where it is making its global public debut. The concept previews the next-generation Colorado midsize pickup truck, which will build on Chevrolet's strong truck DNA and award-winning heritage. The Colorado goes on sale in Thailand later this year.
"Thailand is the world's-largest market for midsize pickups, so this was the perfect location in which to unveil our new Colorado," said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. "Trucks have been part of Chevrolet's core for nearly all of its 100-year history. The Colorado reinforces that heritage with expressive design, refinement and uncompromising capability."
The show truck features an extended-cab body atop a high-stance AWD chassis and rides on large, 20-inch wheels and off-road tires. Power comes from an efficient 2.8L turbo-diesel engine, which produces a broad torque band for excellent cargo and towing capability.
"Although this is a show vehicle, the basic proportions and form convey the vision for the next-generation Colorado that we will bring to market," said Brad Merkel, GM's global vehicle line executive. "It reflects a stylized version of the new truck, one that takes into account rugged dependable truck capabilities for commercial use as well as sophisticated refinement for personal-use needs."
While the new Colorado was developed within GM's global product development organization, engineers took careful steps to ensure it would meet local market needs. Roberto Rempel, GM's global vehicle chief engineer, lived in Thailand for several months during the truck's development, immersing himself in the market and observing how the Thai people use their trucks and the road conditions they experience.
"Pickups are instrumental in the vibrant Thai economy and owners take great pride in their trucks, which are used for both work and personal driving," he said. "These customers ask a lot of their trucks, so the powertrains and chassis must be very robust to earn their trust -- and that's exactly what we've delivered."
2011 Chevrolet Colorado Concept
Behold, the next-generation Chevrolet Colorado. Sort of. General Motors has yanked back the sheets on what the company is calling a show truck at the Bangkok International Motor Show. Despite the 'show' label, the mid-sizer is poised to go on sale in Thailand later this year packing a 2.8-liter turbo-diesel engine, though there are no firm details as to what we can expect in terms of either power or efficiency. GM did say that the Colorado won't leave buyers lacking for enough towing capacity, though. Odds are we can expect tricks like the 20-inch wheels and body-color tonneau cover to be nixed as the truck makes its way closer to production.
Still, the vehicle is plenty sharp and looks to have the mechanical guts to give the global Ford Ranger a run for its money. But will GM offer the Colorado we see here in the States? That's a tough question. The automaker has made it clear that the Shreveport, Louisiana plant that manufactures the aging Colorado/GMC Canyon isn't long for this world, though we have heard rumors that the automaker isn't planning on killing the pickup all together. Here's hoping we'll see this truck or something similar in the States sometime soon.
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