How Ford's design process works
Stefan Lamm is Exterior Design Director, Ford of Europe, and a key member
of the design team responsible for shaping the look of Ford concept and
"Great design is about making people fall in love with a product," Lamm
said. "I get my inspiration from colleagues and I really enjoy discussing
design and looking at sketches. Here at Salone del Mobile it is fascinating
to see how materials are treated in modern furniture. You can digest so
many design trends here in Milan."
Lamm joined Ford in 2005, having previously held the position of chief
designer at Opel AG, Germany. Lamm first developed a love for sketching and
a love of cars when he was a boy growing up in Dortmund, Germany.
"My father never could afford to buy a new car, so I was always watching
what cars our neighbours and friends had and sketching them," Lamm said. "I
was always sketching and by the time I was 15 or 16, I started dreaming
about being a car designer."
Find out more at http://www.ford-vignale.com
Building a car from clay
Mike Gasteier is group leader for the clay modelling department at Ford's
Design Studio in Cologne, Germany, and an experienced clay modeller.
Originally from Cologne, Gasteier has worked at Ford since 1994. Starting
as a hard modeller -- working with wood and synthetic materials to produce
prototype designs -- he moved to clay modelling in 1999.
"I wanted to move in to clay modelling because it offered the chance to get
closer to the actual design of the vehicle," Gasteier said. "I had training
from Ford before starting to work with clay, but you learn so much year
after year. The most important thing is simply to have fun with it."
For Gasteier, retaining perspective is another important element when
working with clay to create exterior designs. The ability to view a surface
as part of the complete design can be crucial.
"All of the surfaces need to come together to form a relationship with each
other," Gasteier said. "Sometimes you need to take a step back backwards
and view the project as a whole. Maybe even clear your mind by going for a
walk for 10 minutes, and then return with a fresh perspective."
Gasteier has worked on many projects during two decades with Ford, and
enjoys the opportunity to be involved in creating new vehicles from a very
early stage. Among his favourite projects was the development of the Ford
B-MAX that offered a new challenge in presenting the sliding rear door.
Gasteier also particularly enjoys working with vehicle interiors.
Learn more about clay modelling and Ford Vignale http://bit.ly/Vignale
Dumb ways people waste fuel
Our very own Mr Snoops and friends show how by changing some of the ways
you drive could cut your annual fuel bill by 33 per cent - a potential
saving of €1,000 a year.
Ford at Milan Design Week - Salone del Mobile 2014
Once again we placed our design credentials on show at the internationally
renowned Salone del Mobile furniture and fashion design fair in Milan.
Reflecting the passion for design that runs through Ford, last year we
became the first automotive manufacturer permitted to participate at Salone
del Mobile: showcasing a special design collection infused with our
company's unique design DNA and influenced by furniture and fashion trends.
This year we returned with a new collection inspired by the Ford Vignale
design philosophy more here http://bit.ly/Vignale
Vignale Weekender Bag wins IF Design Award
Erika Tsubaki is design supervisor, Ford of Europe, and also heads up
Ford's Design Strategy and Futuring Team based in Cologne, Germany.
In her wide-ranging role, Tsubaki is responsible for researching innovative
ideas in terms of features, functions, technologies and product interfaces,
including internal and external strategic design communication.
"My design philosophy is to always try and create something that makes
people smile, to deliver a product they are proud to own and that is
genuinely helpful and useful," Tsubaki said. "I'm particularly proud of the
Vignale Weekender bag. It's a unique and distinctive piece that reflects
Ford's design DNA; communicating premium quality through sophisticated
materials and attention to detail. It is a modern and aspirational
Learn more about Ford Vignale http://bit.ly/Vignale