1986 Pontiac Firebird - DAVID HASSELHOFF with KITT from Knight Rider
Christopher Rutkowski takes a journey with KiTT as he learns from Jennifer
Catano what Knight Rider is all about. Michael Knight himself, DAVID
HASSELHOFF, takes us for a ride and tells us why KITT existed and how
important his old buddy is to fans.
We're teaming up with KNIGHTRIDERHEROES.com to bring you this special
episode. Be sure to check out knight rider heroes as there will be some
very special information and an announcement soon, and you know
theAFICIONAUTO is going to be a part of it!
Watch this very special episode of theAFICIONAUTO as we explore one of the
most famous movie/tv cars ever built.
Sound Design and mix: TJ Jacques
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"Ride Pontiac Ride" 1988 Advertising Promo (FULL VERSION)
Ripped from the "30 Millionth Pontiac Wentzville Assembly GM Bonneville
SSEi UAW 2250" page on Facebook; all credit for finding and researching
this gem goes to them. I'm upping it here in hopes that someone is able to
eventually remaster the audio for better clarity.
The original description on their page is as follows:
There are other versions of the 1988 Ride Pontiac Ride extended commercial
similar to this on youtube and testdrivejunkie, but I have not come across
the complete 2:32 version like this one.
For the 1988 model year, Pontiac unveiled one of the strongest line-ups it
had offered in many years. Finally almost every model was aligned with the
Pontiac image as documented in the image statement (see post -
https://www.facebook.com/photo.php?fbid=179043175453938&l=cb4447b618 ). The
Fiero suspension had been re-designed, the new FWD Grand Prix was about to
be selected Motor Trend Car of the Year, the new Bonneville SSE was
introduced, and I could go on and on.
Pontiac knew this was the right time to invest in a significant new
marketing promotion, so the folks over at the Pontiac advertising agency,
D'Arcy Masius Benton & Bowles in Bloomfield Hills, Michigan came up with
the "Ride Pontiac Ride" campaign. Art Director Mark Zapico working under
Executive Creative Director Steve Kopcha and Creative Director Noel Nauber,
decided they needed an original theme song for the Pontiac commercials. The
song was composed by songwriter Mark Vieha who was co-partner along with
Jay Kennedy in the Studio City California based music house, LA-NY Music.
Vieha and Kennedy are also known for the Taco Bell theme song, "make a run
for the border" and Vieha also composed original music for movie
soundtracks. For the jingle "get on your Pontiac and ride" Vieha recalled
he was at a barbecue and just started humming the song.
This extended commercial was a signifant piece in the Ride Pontiac Ride
campaign. Many of the scenes, like of the band performing and people
interacting with Pontiac cars as the backdrop, were shot in and around
Toronto Canada for about a month in the fall of 1987, by Director Bob
Canning who was a Canadian and Director of Photography Oliver Wood. Other
DMB & B folks that might have been involved are Don Massey who worked with
Noel Nauber, Bruce Duffey and Rob Torz.
The lead singer of the scenes that appear in this commercial of the band
performing is Mark Campbell and the female lead is Canadian singer Alannah
Myles. The campaign was a huge success. Dealers included the phrase "ride
Pontiac ride" in their newspaper and print media advertisements.
The campaign not only caught the attention of the car buying public, it
also invigorated the dealers and motivated the entire Pontiac Division and
propelled Pontiac to 1988 US annual model year sales of 740,928 vehicles
which was good enough for 3rd place and represented 7.1% of the US market
and accounted for 20% of GM sales.The last time Pontiac had been in 3rd
place was 1973. The success of the campaign continue for annual model year
1989 with US sales of 734,658 vehicles which was again good enough for 3rd
place and represented 7.2% of the US market.
Note: the annual model year is the 12 month period from October 1 to
September 30 so it generally reflects current model year sales but includes
a bit of the prior model year that sell late and a bit of the next model
year that sell early and excludes the current model year that sells late.