Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles.
When Exner joined Chrysler, the company's vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. Exner fought to change this structuring, and got control over the design process, including the clay prototypes and the die models used to create production tooling.
After seeing the P-38-inspired tailfins on the 1948 Cadillac, Exner adopted fins as a central element of his vehicle designs. He believed in the aerodynamic benefits of the fins, and even used wind tunnel testing at the University of Michigan—but he also liked their visual effects on the car. Exner lowered the roofline and made the cars sleeker, smoother, and more aggressive. In 1955, Chrysler introduced "The New 100-Million Dollar Look". With a long hood and short deck, the wedgelike designs of the Chrysler 300 letter series and revised 1957 models suddenly brought the company to the forefront of design, with Ford and General Motors quickly working to catch up. The 1957 Plymouths were advertised with the slogan, "Suddenly, it's 1960!"
A Mopar oil filter from the late 1950s bears the Forward Look logo
Fins soon lost popularity. By the late 1950s Cadillac, Chrysler and many other marques had escalated the size of fins until some thought they were stylistically questionable, and they became a symbol of American excess in the early 60s. 1961 is considered the last of the "Forward Look" designs. The 1962's were referred to as "plucked chickens" by Exner.
Fisher Body Builds for GM
By the 1950s the company started by the Fisher Brothers to provide custom
bodies for rich people had become the pillar of General Motors
manufacturing empire. Every division relied on Fisher body to deliver the
sheet metal it would sell. Eventually, the Fisher division was done away
with when it was considered to be too ungainly but in the 50s it was the
king of auto manufacturing.
Chrysler Years of Progress - 1924 - 1941
1924 to 1941. Start with caveman and journey ahead to the modern Chrsyler
corporation with its industrial might. See traffic, freeways, designers,
engineers, factories and cars on the road.
Ford Jeep Demonstration 1941
A small company in Pennsylvania, Bantam, invented the Jeep, but the
military needed more than Bantam could produce. So they turned to Willys
and Ford and had these auto titans build Jeeps. Edsel Ford joins other
Ford Motor Company officials as they demonstrate their vehicles for the
Chrysler Crash Tests
Chet Huntley from NBC is used to set up a look at how a modern Chrysler
corporation conducts safety testing.
From Dawn to Sunset 1937 Vintage Chevrolet Workers Film
This classic example of "capitalist realism" depicts a day in the life of
Chevrolet workers in the U.S., while attempting to convince them that their
own fortunes were inextricably linked to the fortunes of General Motors.
134362 / 1957 DeSoto Adventurer
For more information on this vehicle visit http://tinyurl.com/nxthyxa
For fans of unique cars, it doesn't get much better than an Exner era
Chrysler. And if you're a discerning collector who's itching for a classic
big-fin Mopar that'll be the star of every cruise night in town, this '57
DeSoto is your ticket!
Based on legendary designer Virgil Exner's 'Forward Look' body, DeSoto's
Adventurer was introduced to supplement the brand's well-known Fireflite
series and, according to many classic car enthusiasts, is some of the
finest metal to ever leave an American design studio. The spectacular code
L Surf White and code P Adventurer Gold example you see here was assembled
at Chrysler's Detroit, Michigan manufacturing facility and currently wears
a clean, high quality restoration that has been exceptionally maintained.
Recognized as the first European to cross our famed Mississippi River,
Hernando de Soto was considered North America's ultimate adventurer. As
such, the Adventurer series became the DeSoto line's ultimate offering. And
this car's classy metal moves thanks to an exclusive Hemispherical V8 that
wears a correct S26-A-2311 engine stamp and turns hearty 9.5 to 1
compression into a stout 345 horsepower. Clocking in at
345 cubic inches, this square-bore mill was introduced as a slightly
massaged match for Chrysler's renowned letter cars. The copy you see here
appears to wear a roster of correct pieces from its freshly decaled Mopar
air cleaners and high performance Carter carburetors all the way to its
heavy duty radiator and green cap Mopar battery. And little details like
fresh chrome valve covers, vivid "DESOTO FIREFLITE EIGHT" call-outs,
correct squeeze clamps and a pair of fully restored horns round out the
car's natural eyeball appeal.
Behind the FireFlite V8, a slick-shifting A727 Torqueflite 3-speed
automatic sends power to a correct rear end. That tough driveline spins in
a fully restored undercarriage that's complete with Chrysler's robust
torsion bars and stiff outrider springs. At the corners of that
undercarriage, heavy duty power drum brakes ensure solid, fade free stops.
At the center of the car's solid floors, a traditional true dual Exhaust system employs fresh turbo mufflers that sound deep and civilized. And
all this road-worthy hardware rides on old school wire wheels which spin
pliable 235/75R15 Firestone FR721 whitewall tires.
Take a look inside this coupe and you'll find a spacious and airy
environment that has enough room to haul the whole family in comfort! Front
and rear bench seats, which still feel firm to the touch, prop an
attractive combination of two-tone vinyl under plaid centerpieces. Like-new
carpet, which is sprinkled front to back with awesome gold flecks, does an
excellent job of highlighting rich and luxurious ambiance. Above that
carpet, a Surf White dash hangs a fresh gray pad, fully rebuilt gauges,
triple-range pushbutton transmission controls and a correct AM radio over a
prominent Big Daddy Don Garlits autograph. And in front of the driver, a
two-tone steering wheel spins a chrome horn ring around an intricate DeSoto
If you're looking for a top-notch classic that'll draw a crowd wherever it
goes, your search is officially over. Call, click or visit
http://RKMotorsCharlotte.com for more information on this awesome DeSoto!
The Unfortunate History of the AMC Pacer
Behind all the jokes and insults, the AMC Pacer is actually a car with a
great deal of history. It began as radical new design from an underdog
company. In an attempt to combat the big, bland, boxy cars from Detroit's
"Big Three," little American Motors Corporation decided to build something
a little different. Their one-eyed car stylist Dick Teague proposed a
small, wide car with big windows and smooth areodynamics. Americans had
never seen anything like it.
This in-depth documentary tells the true story of the Pacer. Unbeknownst
to many, the car persevered through manufacturing setbacks, government
regulations, and many other troubles. Featuring a ton of old car
advertisements and rare footage of AMC's factory, the film helps paint a
picture of the Pacer's world. Director Joe Ligo sits down with AMC stylist
Vincent Geraci, author Patrick Foster, and television personalities John
Davis and Pat Goss from PBS's MotorWeek.
These Are The Worst Fords In History. Sorry Henry -- AFTER/DRIVE
Everyone's been celebrating Henry Ford's 150th birthday by talking about
the successes of the company he founded. What about the, well not so much.
With Leo Parente, whose stories of working for Ford during the 1970s are
worth the price of admission.
1963 Chrysler Turbine: Ultimate Edition - Jay Leno's Garage
1963 Chrysler Turbine: Ultimate Edition. It's the amazing car Jay's lusted
after since he was 14 years old, and today's episode is packed with all
kinds of amazing footage! We've got a book review, a road test, and
Chrysler's original promotional video.
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1963 Chrysler Turbine: Ultimate Edition - Jay Leno's Garage
Jay Leno's Garage
Building a Dodge Challenger
A "behind the scenes" look at the elements that go into the creation of a
Dodge Challenger at the Brampton, Ontario, assembly plant.
My Classic Car Season 16 Episode 24 - Virgil Exner Mopars
On this episode of My Classic Car, Dennis checks out Virgil Exner designed
Mopars. Plus, he'll check out new ways to upgrade the sound system in your
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