Wishes on Wheels - Chrysler Forward Look

Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles. When Exner joined Chrysler, the company's vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. Exner fought to change this structuring, and got control over the design process, including the clay prototypes and the die models used to create production tooling. 300C Production 1957 After seeing the P-38-inspired tailfins on the 1948 Cadillac, Exner adopted fins as a central element of his vehicle designs. He believed in the aerodynamic benefits of the fins, and even used wind tunnel testing at the University of Michigan—but he also liked their visual effects on the car. Exner lowered the roofline and made the cars sleeker, smoother, and more aggressive. In 1955, Chrysler introduced "The New 100-Million Dollar Look". With a long hood and short deck, the wedgelike designs of the Chrysler 300 letter series and revised 1957 models suddenly brought the company to the forefront of design, with Ford and General Motors quickly working to catch up. The 1957 Plymouths were advertised with the slogan, "Suddenly, it's 1960!" A Mopar oil filter from the late 1950s bears the Forward Look logo Fins soon lost popularity. By the late 1950s Cadillac, Chrysler and many other marques had escalated the size of fins until some thought they were stylistically questionable, and they became a symbol of American excess in the early 60s. 1961 is considered the last of the "Forward Look" designs. The 1962's were referred to as "plucked chickens" by Exner.

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My Classic Car Season 16 Episode 24 - Virgil Exner Mopars
On this episode of My Classic Car, Dennis checks out Virgil Exner designed Mopars. Plus, he'll check out new ways to upgrade the sound system in your classic. Website - http://www.myclassiccar.com Facebook - http://www.facebook.com/myclassiccar Twitter - http://www.twitter.com/myclassiccar Google+ - https://plus.google.com/103516592864435202958





Pontiacs for 1964
John DeLorean replaced Pete Estes as general manager, and he continued the same emphasis on performance that Bunkie Knudsen and Estes had begun. The big news for 1964 For 1964, the Tempest and LeMans' transaxle design was dropped and the cars were redesigned under GM's new A body platform; frame cars with a conventional front-engine, rear-wheel-drive layout. The most important of these is the GTO, short for "Gran Turismo Omologato," the Italian for "Grand Touring, Homologated" used by Ferrari as a badge to announce a car's official qualification for racing. In spite of a GM unwritten edict against engines larger than 330 ci in intermediate cars, DeLorean (with support from Jim Wangers from Pontiac's ad agency), came up with the idea to offer the GTO as a dealer option package that included a 389 ci engine rated at 325 or 348 horsepower (260 kW). Source: Wikipedia http://en.wikipedia.org/wiki/Pontiac S013





The Fast One -- 55 - 57 Chevy
In the mid 1950s Chevrolet found its mojo. And the inspired designs coming out of Harley Earls design department were mated with the brilliant small block V8 developed by the young buck engineer Ed Cole. It was a match that showed what American innovation could do. It was affordable, good looking, bright, brash and fast. The 55 through the 57 Chevrolets announced to the world that this is what America is all about. Dinah Shore invited to See America in Your Chevrolet and people did. The engine that could has spawned countless offshoots and is still the most successful engine ever created. Cole's became the President of GM but he had a few stumbles too -- the Corvair and the Vega -- but hey, he gave us that small block V8. This is a little film my friend Gary Evans and I put together. It really wasn't a part of our Great Cars series but we wanted to do it even though we'd run out money. I want to share it with you. Hope you like it. Vroom, vroom. GC Chevy 55





The Development of the Chrysler K Car
The Chrysler Corporation's K-cars were an automobile platform of compact-to-midsize cars designed to carry six adults on two bench seats and were aimed not only to replace Chrysler's nominally compact F-body Aspen and Volaré, but also to compete with intermediates like the Chevrolet Malibu and Ford Fairmont. Based on their passenger space, the K-cars were placed in the same "midsize" category by the United States Environmental Protection Agency as Chrysler's significantly larger and heavier M-body cars[1] The K cars have been categorized as compact for their external size and small front-wheel drive layout. Technically, the K cars include only the Dodge Aries, Plymouth Reliant, second generation Chrysler LeBaron, and the Dodge 400, which used the K platform. The rest of the K-derivatives, including Chrysler's minivans, were based on the K platform with adaptations and modifications to suit vehicles of different sizes and intended usage. These vehicles had modified suspensions and were longer and heavier than the original K-cars, but all had the same basic architecture: a solid beam rear axle, independent front suspensions with MacPherson struts, and front-wheel drive (except for the AWD minivans). Sometimes, they also shared numerous internal components and trim pieces (e.g., the Reliant and first-generation Voyager). Source: https://en.wikipedia.org/wiki/Chrysler_K_platform S146




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