Wishes on Wheels - Chrysler Forward Look

Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles. When Exner joined Chrysler, the company's vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. Exner fought to change this structuring, and got control over the design process, including the clay prototypes and the die models used to create production tooling. 300C Production 1957 After seeing the P-38-inspired tailfins on the 1948 Cadillac, Exner adopted fins as a central element of his vehicle designs. He believed in the aerodynamic benefits of the fins, and even used wind tunnel testing at the University of Michigan—but he also liked their visual effects on the car. Exner lowered the roofline and made the cars sleeker, smoother, and more aggressive. In 1955, Chrysler introduced "The New 100-Million Dollar Look". With a long hood and short deck, the wedgelike designs of the Chrysler 300 letter series and revised 1957 models suddenly brought the company to the forefront of design, with Ford and General Motors quickly working to catch up. The 1957 Plymouths were advertised with the slogan, "Suddenly, it's 1960!" A Mopar oil filter from the late 1950s bears the Forward Look logo Fins soon lost popularity. By the late 1950s Cadillac, Chrysler and many other marques had escalated the size of fins until some thought they were stylistically questionable, and they became a symbol of American excess in the early 60s. 1961 is considered the last of the "Forward Look" designs. The 1962's were referred to as "plucked chickens" by Exner.

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Detroit Arsenal Tank Plant: "Assembly Lines of Defense" circa 1941 Chrysler Corporation
more at http://quickfound.net/links/military_news_and_links.html Chrysler Detroit Arsenal Tank Plant (DATP) "This movie depicts construction and start of production in the Chrysler Tank Arsenal." The tank being built in the film is the Medium Tank M3 "Lee". Public domain film from the US National Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied. The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original). http://creativecommons.org/licenses/by-sa/3.0/ https://en.wikipedia.org/wiki/Detroit_Arsenal_(Warren,_Michigan) Detroit Arsenal (DTA), formerly Detroit Arsenal Tank Plant (DATP) was the first manufacturing plant ever built for the mass production of tanks in the United States. Established in 1940 under Chrysler, this plant was owned by the U.S. government until 1996. It was designed by architect Albert Kahn. The building was designed originally as a "dual production facility, so that it could make armaments and be turned into peaceful production at war's end. Notwithstanding its name, the 113-acre (0.46 km2) site was located in Warren, Michigan, Detroit's largest suburb. Chrysler's construction effort at the plant in 1941 was one of the fastest on record. During World War II, the Detroit Arsenal Tank Plant built a quarter of the 89,568 tanks produced in the U.S. overall. The Korean War Boosted production for the first time since World War II had ended; the government would suspend tank production after each war. In May 1952, Chrysler resumed control from the army, which had been unable to ramp up production. As a Government-Owned, Contractor Operated (GOCO) facility, Chrysler retained operational control of the production facility until March 1982, when Chrysler sold its Chrysler Defense division to General Dynamics Land Systems. General Dynamics produced the M1 Abrams tank at the facility (and at another plant in Lima, Ohio) until 1996, when the plant was closed and tank assembly and maintenance operations were consolidated at the Lima plant. The plant and some of the adjoining property were transferred to the City of Warren in 2001. The site of the original tank plant has been parcelled up and is now dedicated to civilian uses. This important production site of the Arsenal of Democracy is memorialized by a Michigan Historical Marker. The structure of the plant was designed to survive bombardment by the weapons of the day. It included 3-foot-thick (0.91 m) concrete walls in some areas and a reinforced roof with slats to direct bombs away from vulnerable windows and Exhaust fans. The portion of the property not sold to the city remains an active Army facility with many agencies present. The installation is managed by Installation Management Command (IMCOM) and hosts the headquarters of the United States Army Tank Automotive Research, Development and Engineering Center (TARDEC) and the United States Army TACOM Life Cycle Management Command. TACOM continues to function at the location, is in fact in a major building boom as of 2010... https://en.wikipedia.org/wiki/M3_Lee The Medium Tank M3 was an American tank used during World War II. In Britain the tank was called by two names based on the turret configuration. Tanks employing US pattern turrets were called the "Lee", named after Confederate General Robert E. Lee. Variants using British pattern turrets were known as "Grant", named after U.S. General Ulysses S. Grant. Design commenced in July 1940 and the first M3s were operational in late 1941. The U.S. Army needed a good tank and coupled with the United Kingdom's demand for 3,650 medium tanks immediately, the Lee began production by late 1940. The design was a compromise meant to produce a tank as soon as possible. The M3 had considerable firepower as it was well armed and provided good protection, but had certain serious drawbacks in its general design and shape, such as: a high silhouette, an archaic sponson mounting of the main gun, riveted construction, and poor off-road performance. Its overall performance was not satisfactory and the tank was withdrawn from front line duty — except in the remote areas of the Asian Theater by British forces as late as mid-1944 or later — as soon as the M4 Sherman became available in large numbers...





59 CHEVROLET BUILD
ASSEMBLY LINE PHOTOS OF 1959 CHEVROLET BY LIFE MAGAZINE NO COPYRIGHT INFRINGMENT INTENDED,,,,JUST FOR ENJOYMENT





"You're on the Test Track" with the 1957 Chrysler and Imperial Automobiles
This film shows tests and comparisons of the 1957 Chryslers and Imperials alongside their competition. The film is "a pictorial record of four weeks of road testing conducted under the technical supervision of Ross Roy, Inc." "You're on the test track with nine of America's fine automobiles. You'll see in action the Buick Century, the Buick Super, the Oldsmobile Super 88, the Oldsmobile 98, the Cadillac 62, the Chrysler Windsor, the Chrysler Saratoga, the Chrysler New Yorker, and the Imperial." Ross Roy, Inc. Technical Supervisor: John A. Hendrie Technical Supervisor: Steve J. Kremenski Technical Supervisor: Robert E. deSpelder Technical Supervisor: John H. Roy Writer: James B. Jackson Director: Frank Warrington Photographer: Victor Duncan




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