Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles.
When Exner joined Chrysler, the company's vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. Exner fought to change this structuring, and got control over the design process, including the clay prototypes and the die models used to create production tooling.
After seeing the P-38-inspired tailfins on the 1948 Cadillac, Exner adopted fins as a central element of his vehicle designs. He believed in the aerodynamic benefits of the fins, and even used wind tunnel testing at the University of Michigan—but he also liked their visual effects on the car. Exner lowered the roofline and made the cars sleeker, smoother, and more aggressive. In 1955, Chrysler introduced "The New 100-Million Dollar Look". With a long hood and short deck, the wedgelike designs of the Chrysler 300 letter series and revised 1957 models suddenly brought the company to the forefront of design, with Ford and General Motors quickly working to catch up. The 1957 Plymouths were advertised with the slogan, "Suddenly, it's 1960!"
A Mopar oil filter from the late 1950s bears the Forward Look logo
Fins soon lost popularity. By the late 1950s Cadillac, Chrysler and many other marques had escalated the size of fins until some thought they were stylistically questionable, and they became a symbol of American excess in the early 60s. 1961 is considered the last of the "Forward Look" designs. The 1962's were referred to as "plucked chickens" by Exner.
First Corvettes Being Built - 1953
Rare home movies chronicle the first Corvettes going into production. Each
one is built by hand at the GM factory in Flint, Michigan. Only 300
Corvettes were built that first year. All 1953 Corvettes were white with a
red interior, all had Powerglide automatic transmissions mated to 150 HP,
six cylinder engines with three carburetors and dual Exhaust. Of those 300, 255 survived.
The Development of the Chrysler K Car
The Chrysler Corporation's K-cars were an automobile platform of
compact-to-midsize cars designed to carry six adults on two bench seats and
were aimed not only to replace Chrysler's nominally compact F-body Aspen
and Volaré, but also to compete with intermediates like the Chevrolet
Malibu and Ford Fairmont. Based on their passenger space, the K-cars were
placed in the same "midsize" category by the United States Environmental
Protection Agency as Chrysler's significantly larger and heavier M-body
The K cars have been categorized as compact for their external size and
small front-wheel drive layout. Technically, the K cars include only the
Dodge Aries, Plymouth Reliant, second generation Chrysler LeBaron, and the
Dodge 400, which used the K platform. The rest of the K-derivatives,
including Chrysler's minivans, were based on the K platform with
adaptations and modifications to suit vehicles of different sizes and
intended usage. These vehicles had modified suspensions and were longer and
heavier than the original K-cars, but all had the same basic architecture:
a solid beam rear axle, independent front suspensions with MacPherson
struts, and front-wheel drive (except for the AWD minivans). Sometimes,
they also shared numerous internal components and trim pieces (e.g., the
Reliant and first-generation Voyager).
Chrysler Crash Tests
Chet Huntley from NBC is used to set up a look at how a modern Chrysler
corporation conducts safety testing.
Ford Jeep Demonstration 1941
A small company in Pennsylvania, Bantam, invented the Jeep, but the
military needed more than Bantam could produce. So they turned to Willys
and Ford and had these auto titans build Jeeps. Edsel Ford joins other
Ford Motor Company officials as they demonstrate their vehicles for the
My Classic Car Season 16 Episode 24 - Virgil Exner Mopars
On this episode of My Classic Car, Dennis checks out Virgil Exner designed
Mopars. Plus, he'll check out new ways to upgrade the sound system in your
Website - http://www.myclassiccar.com
Facebook - http://www.facebook.com/myclassiccar
Twitter - http://www.twitter.com/myclassiccar
Google+ - https://plus.google.com/103516592864435202958
The Unfortunate History of the AMC Pacer
Behind all the jokes and insults, the AMC Pacer is actually a car with a
great deal of history. It began as radical new design from an underdog
company. In an attempt to combat the big, bland, boxy cars from Detroit's
"Big Three," little American Motors Corporation decided to build something
a little different. Their one-eyed car stylist Dick Teague proposed a
small, wide car with big windows and smooth areodynamics. Americans had
never seen anything like it.
This in-depth documentary tells the true story of the Pacer. Unbeknownst
to many, the car persevered through manufacturing setbacks, government
regulations, and many other troubles. Featuring a ton of old car
advertisements and rare footage of AMC's factory, the film helps paint a
picture of the Pacer's world. Director Joe Ligo sits down with AMC stylist
Vincent Geraci, author Patrick Foster, and television personalities John
Davis and Pat Goss from PBS's MotorWeek.
These Are The Worst Fords In History. Sorry Henry -- AFTER/DRIVE
Everyone's been celebrating Henry Ford's 150th birthday by talking about
the successes of the company he founded. What about the, well not so much.
With Leo Parente, whose stories of working for Ford during the 1970s are
worth the price of admission.
Building a Dodge Challenger
A "behind the scenes" look at the elements that go into the creation of a
Dodge Challenger at the Brampton, Ontario, assembly plant.
Rusty Forward Look Mopars
I do not own the music or the pictures. No copyright infringement intended!
Pics are from the forwardlook forums!
From Dawn to Sunset 1937 Vintage Chevrolet Workers Film
This classic example of "capitalist realism" depicts a day in the life of
Chevrolet workers in the U.S., while attempting to convince them that their
own fortunes were inextricably linked to the fortunes of General Motors.