Wishes on Wheels - Chrysler Forward Look

Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles. When Exner joined Chrysler, the company's vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. Exner fought to change this structuring, and got control over the design process, including the clay prototypes and the die models used to create production tooling. 300C Production 1957 After seeing the P-38-inspired tailfins on the 1948 Cadillac, Exner adopted fins as a central element of his vehicle designs. He believed in the aerodynamic benefits of the fins, and even used wind tunnel testing at the University of Michigan—but he also liked their visual effects on the car. Exner lowered the roofline and made the cars sleeker, smoother, and more aggressive. In 1955, Chrysler introduced "The New 100-Million Dollar Look". With a long hood and short deck, the wedgelike designs of the Chrysler 300 letter series and revised 1957 models suddenly brought the company to the forefront of design, with Ford and General Motors quickly working to catch up. The 1957 Plymouths were advertised with the slogan, "Suddenly, it's 1960!" A Mopar oil filter from the late 1950s bears the Forward Look logo Fins soon lost popularity. By the late 1950s Cadillac, Chrysler and many other marques had escalated the size of fins until some thought they were stylistically questionable, and they became a symbol of American excess in the early 60s. 1961 is considered the last of the "Forward Look" designs. The 1962's were referred to as "plucked chickens" by Exner.

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Pontiacs for 1964
John DeLorean replaced Pete Estes as general manager, and he continued the same emphasis on performance that Bunkie Knudsen and Estes had begun. The big news for 1964 For 1964, the Tempest and LeMans' transaxle design was dropped and the cars were redesigned under GM's new A body platform; frame cars with a conventional front-engine, rear-wheel-drive layout. The most important of these is the GTO, short for "Gran Turismo Omologato," the Italian for "Grand Touring, Homologated" used by Ferrari as a badge to announce a car's official qualification for racing. In spite of a GM unwritten edict against engines larger than 330 ci in intermediate cars, DeLorean (with support from Jim Wangers from Pontiac's ad agency), came up with the idea to offer the GTO as a dealer option package that included a 389 ci engine rated at 325 or 348 horsepower (260 kW). Source: Wikipedia http://en.wikipedia.org/wiki/Pontiac S013





My Classic Car Season 16 Episode 24 - Virgil Exner Mopars
On this episode of My Classic Car, Dennis checks out Virgil Exner designed Mopars. Plus, he'll check out new ways to upgrade the sound system in your classic. Website - http://www.myclassiccar.com Facebook - http://www.facebook.com/myclassiccar Twitter - http://www.twitter.com/myclassiccar Google+ - https://plus.google.com/103516592864435202958





1960 Chrysler Unibody Engineerine Pt 1
Visit http://www.gregsonline.com for a complete selection of factory literature, parts, apparel and accessories from Greg's Automotive Classic Car and Truck Products. You can also visit; http://gregsautonews.blogspot.com or http://gregsautomotive.blogspot.com for more great content.





Chrysler Years of Progress - 1924 - 1941
1924 to 1941. Start with caveman and journey ahead to the modern Chrsyler corporation with its industrial might. See traffic, freeways, designers, engineers, factories and cars on the road. S154




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