Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles.
When Exner joined Chrysler, the company's vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. Exner fought to change this structuring, and got control over the design process, including the clay prototypes and the die models used to create production tooling.
After seeing the P-38-inspired tailfins on the 1948 Cadillac, Exner adopted fins as a central element of his vehicle designs. He believed in the aerodynamic benefits of the fins, and even used wind tunnel testing at the University of Michigan—but he also liked their visual effects on the car. Exner lowered the roofline and made the cars sleeker, smoother, and more aggressive. In 1955, Chrysler introduced "The New 100-Million Dollar Look". With a long hood and short deck, the wedgelike designs of the Chrysler 300 letter series and revised 1957 models suddenly brought the company to the forefront of design, with Ford and General Motors quickly working to catch up. The 1957 Plymouths were advertised with the slogan, "Suddenly, it's 1960!"
A Mopar oil filter from the late 1950s bears the Forward Look logo
Fins soon lost popularity. By the late 1950s Cadillac, Chrysler and many other marques had escalated the size of fins until some thought they were stylistically questionable, and they became a symbol of American excess in the early 60s. 1961 is considered the last of the "Forward Look" designs. The 1962's were referred to as "plucked chickens" by Exner.
Pontiacs for 1964
John DeLorean replaced Pete Estes as general manager, and he continued the
same emphasis on performance that Bunkie Knudsen and Estes had begun.
The big news for 1964 For 1964, the Tempest and LeMans' transaxle design
was dropped and the cars were redesigned under GM's new A body platform;
frame cars with a conventional front-engine, rear-wheel-drive layout. The
most important of these is the GTO, short for "Gran Turismo Omologato," the
Italian for "Grand Touring, Homologated" used by Ferrari as a badge to
announce a car's official qualification for racing. In spite of a GM
unwritten edict against engines larger than 330 ci in intermediate cars,
DeLorean (with support from Jim Wangers from Pontiac's ad agency), came up
with the idea to offer the GTO as a dealer option package that included a
389 ci engine rated at 325 or 348 horsepower (260 kW).
Source: Wikipedia http://en.wikipedia.org/wiki/Pontiac
The Development of the Chrysler K Car
The Chrysler Corporation's K-cars were an automobile platform of
compact-to-midsize cars designed to carry six adults on two bench seats and
were aimed not only to replace Chrysler's nominally compact F-body Aspen
and Volaré, but also to compete with intermediates like the Chevrolet
Malibu and Ford Fairmont. Based on their passenger space, the K-cars were
placed in the same "midsize" category by the United States Environmental
Protection Agency as Chrysler's significantly larger and heavier M-body
The K cars have been categorized as compact for their external size and
small front-wheel drive layout. Technically, the K cars include only the
Dodge Aries, Plymouth Reliant, second generation Chrysler LeBaron, and the
Dodge 400, which used the K platform. The rest of the K-derivatives,
including Chrysler's minivans, were based on the K platform with
adaptations and modifications to suit vehicles of different sizes and
intended usage. These vehicles had modified suspensions and were longer and
heavier than the original K-cars, but all had the same basic architecture:
a solid beam rear axle, independent front suspensions with MacPherson
struts, and front-wheel drive (except for the AWD minivans). Sometimes,
they also shared numerous internal components and trim pieces (e.g., the
Reliant and first-generation Voyager).
Chrysler Years of Progress - 1924 - 1941
1924 to 1941. Start with caveman and journey ahead to the modern Chrsyler
corporation with its industrial might. See traffic, freeways, designers,
engineers, factories and cars on the road.
First Corvettes Being Built - 1953
Rare home movies chronicle the first Corvettes going into production. Each
one is built by hand at the GM factory in Flint, Michigan. Only 300
Corvettes were built that first year. All 1953 Corvettes were white with a
red interior, all had Powerglide automatic transmissions mated to 150 HP,
six cylinder engines with three carburetors and dual Exhaust. Of those 300, 255 survived.