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Wishes on Wheels - Chrysler Forward Look

Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles. When Exner joined Chrysler, the company's vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. Exner fought to change this structuring, and got control over the design process, including the clay prototypes and the die models used to create production tooling. 300C Production 1957 After seeing the P-38-inspired tailfins on the 1948 Cadillac, Exner adopted fins as a central element of his vehicle designs. He believed in the aerodynamic benefits of the fins, and even used wind tunnel testing at the University of Michigan—but he also liked their visual effects on the car. Exner lowered the roofline and made the cars sleeker, smoother, and more aggressive. In 1955, Chrysler introduced "The New 100-Million Dollar Look". With a long hood and short deck, the wedgelike designs of the Chrysler 300 letter series and revised 1957 models suddenly brought the company to the forefront of design, with Ford and General Motors quickly working to catch up. The 1957 Plymouths were advertised with the slogan, "Suddenly, it's 1960!" A Mopar oil filter from the late 1950s bears the Forward Look logo Fins soon lost popularity. By the late 1950s Cadillac, Chrysler and many other marques had escalated the size of fins until some thought they were stylistically questionable, and they became a symbol of American excess in the early 60s. 1961 is considered the last of the "Forward Look" designs. The 1962's were referred to as "plucked chickens" by Exner.


 


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134362 / 1957 DeSoto Adventurer
For more information on this vehicle visit http://tinyurl.com/nxthyxa For fans of unique cars, it doesn't get much better than an Exner era Chrysler. And if you're a discerning collector who's itching for a classic big-fin Mopar that'll be the star of every cruise night in town, this '57 DeSoto is your ticket! Based on legendary designer Virgil Exner's 'Forward Look' body, DeSoto's Adventurer was introduced to supplement the brand's well-known Fireflite series and, according to many classic car enthusiasts, is some of the finest metal to ever leave an American design studio. The spectacular code L Surf White and code P Adventurer Gold example you see here was assembled at Chrysler's Detroit, Michigan manufacturing facility and currently wears a clean, high quality restoration that has been exceptionally maintained. Recognized as the first European to cross our famed Mississippi River, Hernando de Soto was considered North America's ultimate adventurer. As such, the Adventurer series became the DeSoto line's ultimate offering. And this car's classy metal moves thanks to an exclusive Hemispherical V8 that wears a correct S26-A-2311 engine stamp and turns hearty 9.5 to 1 compression into a stout 345 horsepower. Clocking in at 345 cubic inches, this square-bore mill was introduced as a slightly massaged match for Chrysler's renowned letter cars. The copy you see here appears to wear a roster of correct pieces from its freshly decaled Mopar air cleaners and high performance Carter carburetors all the way to its heavy duty radiator and green cap Mopar battery. And little details like fresh chrome valve covers, vivid "DESOTO FIREFLITE EIGHT" call-outs, correct squeeze clamps and a pair of fully restored horns round out the car's natural eyeball appeal. Behind the FireFlite V8, a slick-shifting A727 Torqueflite 3-speed automatic sends power to a correct rear end. That tough driveline spins in a fully restored undercarriage that's complete with Chrysler's robust torsion bars and stiff outrider springs. At the corners of that undercarriage, heavy duty power drum brakes ensure solid, fade free stops. At the center of the car's solid floors, a traditional true dual Exhaust system employs fresh turbo mufflers that sound deep and civilized. And all this road-worthy hardware rides on old school wire wheels which spin pliable 235/75R15 Firestone FR721 whitewall tires. Take a look inside this coupe and you'll find a spacious and airy environment that has enough room to haul the whole family in comfort! Front and rear bench seats, which still feel firm to the touch, prop an attractive combination of two-tone vinyl under plaid centerpieces. Like-new carpet, which is sprinkled front to back with awesome gold flecks, does an excellent job of highlighting rich and luxurious ambiance. Above that carpet, a Surf White dash hangs a fresh gray pad, fully rebuilt gauges, triple-range pushbutton transmission controls and a correct AM radio over a prominent Big Daddy Don Garlits autograph. And in front of the driver, a two-tone steering wheel spins a chrome horn ring around an intricate DeSoto logo. If you're looking for a top-notch classic that'll draw a crowd wherever it goes, your search is officially over. Call, click or visit http://RKMotorsCharlotte.com for more information on this awesome DeSoto!





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My Classic Car Season 16 Episode 24 - Virgil Exner Mopars
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