First Mustang Commercial 1964
Ford Motor Company introduced the Mustang on April 16, 1964 with a
commercial, shot at the New York World's Fair, that ran simultaneously on
all three networks.
The next day, Ford dealerships were jammed and the Pony car craze was
1964 Ford Mustang Theatrical Ad
1964 Ford Mustang
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Ford Mustang 1964 Convertible
" We start our countdown with the people's convertible giddy up pony. It's
the Ford Mustang."
" The most evocative, the most romantic, the most inspiration of all
American cars. Everytime I turn the key, I feel 30 years younger. I just
love the way it looks, I mean it's just a dynamite car."
" What could be better than a convertible? Free, wild, fast, open top dream
machines. The problem is they're so damn difficult to make. A car minus the
roof is very poor structural integrity, so the chassis has to be
strengthened and the body modified. All of which adds a huge premium to the
cars cost. As a result, convertibles have usually been the sole preserved
of the well to do, but the Mustang was different. It was
designed alongside the coupe version of the car. When you threw in Ford's
powerhouse V8 engine, you ended up with the first cheap, yet fully formed
convertible sports car ever made."
" This is the most complete expression of the American dream and entirely
in accordance with the American dream. It looked magnificent, but it was
also cheap. Released in 1964, the Mustang is the fastest selling and
most successful car launched in history."
" And the showrooms are full at midnight and then they couldn't keep up
with orders because it was just so successful, and the convertible, I
suppose, is the ultimate expression of it. Ford's new wonder car was so
appealing that they sold over 20,000 cars on the first day of its release.
A 100,000 in its first quarter and over a million in its first 2 years,
even the Beetle, the worlds best selling car couldn't match those kind of
" They just hit it right on the target."
" And if that wasn't enough, the customer was then offered more extras than
a Chinese massage parlor."
" It was one of the first cars to offer carpeting standard equipment. In
those days, most new cars had a rubber mat on the floor and the shifter was
on a column while the Mustang had a floor shifter, so it
was very sporty. He had bucket seats and he had carpet everywhere. It was a
very exotic car for his time. I mean it's pretty simple car, but it was
pretty exotic at 1965."
" Power brakes, power steering, stripes down the side, colored trims,
fitted carpets, 3 gears, 4 gears, manual or automatic, straight 6 or V8
engine, trumpet Exhaust, Deluxe
wood-grain steering wheel, am/fm radio with just 1 speaker, upgraded seats,
courtesy lights, and a tissue holder."
" When you hit the pedal, the thing bopped like a horse."
" So how did Ford do it? How did they turn the Mustang into a genuine sports car
available at such a cheap cost? Well, the most expensive parts to
manufacturing a car are the chassis and the engine. Ford bypass this by
sticking an old chassis and the enormous V8 engine together. This way the
car had plenty of power plus the only thing they had to manufacture was the
car stunning body. Simple. Of course none of these explains why the Mustang is number 5 on our list of
ultimate convertibles and not number 1."
" It was the smoothest and the most comfortable ride, but you wouldn't want
it to be, and also, you know, these things weren't necessarily designed for
the curvy, windy European streets. These are the things you lined up on the
desert road. You hit the gas and they go."
" You see, the Ford V8 was a fabulous engine with massive of power. The
problem was they stuck it on a really shabby chassis and the chassis is
absolutely vital for good handling. Unfortunately, the Mustang chassis was so poor that the
only direction you would want to point the end was a straight line, which
is fine to the American freeway, but it's hardly the complete package even
with all the extras."
The 2011 Ford Mustang GT 5.0 Commercial
Introducing the all new 2011 Ford Mustang GT 5.0 V8. Remastering this
classic pony muscle car was no easy feat. But the return of the legend has
been perfected boasting 412 HP and 390 ft. lbs. of torque. Drive one.