Audi R18 e-tron quattro: Launch Trailer

Audi's first big motor sport program in 1981 was based on the quattro permanent four-wheel drive. After numerous championship wins and the banning of four-wheel drive in FIA circuit-based racing series for the 1998 season, a model from Ingolstadt and Neckarsulm with four driven wheels now returns to the race tracks -- the Audi R18 e-tron quattro. Four-wheel drive in an LMP1 sports car: Audi, in its 30 year plus motor sport history, once again makes a pioneering step as the brand with the four rings becomes the first automobile manufacturer ever to field a diesel hybrid at Le Mans. "To develop the hybrid technology for Le Mans is at least as ambitious and challenging as our diesel project was in its early stages," explains Head of Audi Motorsport Dr. Wolfgang Ullrich. "The first test results are very encouraging and we are intrigued to see just how this technology performs in combination with our ultra lightweight technology on the race track at Le Mans." Follow the link to learn more about Audi's e-tron technology: http://audi.us/MP6uOA Connect with us: Subscribe to our YouTube channel: http://audi.us/YouTube Like us on Facebook: http://audi.us/Facebook Follow us on Twitter: http://audi.us/Twitter Follow us on Instagram: http://audi.us/Instagram About Audi: Advanced technology has always been at the very heart of Audi DNA. We have set a standard of excellence with a number of automotive firsts: implementing quattro all-wheel drive in a luxury sedan, introducing lightweight aluminum chassis construction and utilizing LED headlights in production vehicles. Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past and our future. Our reputation on the road has been amplified by a near-century long record of dominance in Motorsports. Since the 1930s in the days of the silver arrows, Audi has consistently advanced the world of racing through revolutionary technologies, including the legendary Audi 5 cylinder engine and quattro all-wheel drive. Today, our motorsport program consists of Formula E, DTM and World RX. Our North American customer racing program competes in the IMSA WeatherTech SportsCar Championship and Continental Tire SportsCar Challenge with additional teams participating in the Pirelli World Challenge and Touring Car Racing. Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury cars and SUVs. Visit http://www.audiusa.com for more information regarding Audi vehicles and business topics. This is the official YouTube channel for Audi of America, Inc. (“Audi”). All videos, images and content contained herein are the sole property of Audi. You may not download, copy, reproduce, or otherwise exploit any of these materials without the expressed written consent of Audi. If you would like to share videos on this channel, Audi invites you to use the YouTube share, embed, and/or email options.

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