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Audi R18 e-tron quattro launch trailer

Audi's first big motor sport program in 1981 was based on the quattro permanent four-wheel drive. After numerous championship wins and the banning of four-wheel drive in FIA circuit-based racing series for the 1998 season, a model from Ingolstadt and Neckarsulm with four driven wheels now returns to the race tracks -- the Audi R18 e-tron quattro. Four-wheel drive in an LMP1 sports car: Audi, in its 30 year plus motor sport history, once again makes a pioneering step as the brand with the four rings becomes the first automobile manufacturer ever to field a diesel hybrid at Le Mans. "To develop the hybrid technology for Le Mans is at least as ambitious and challenging as our diesel project was in its early stages," explains Head of Audi Motorsport Dr. Wolfgang Ullrich. "The first test results are very encouraging and we are intrigued to see just how this technology performs in combination with our ultra lightweight technology on the race track at Le Mans." Follow the link to learn more about Audi's e-tron technology: http://audi.us/MP6uOA


 


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Audi R18 e-tron quattro - "The evolution of racing"
A new era of racing at Le Mans is upon us and Audi is leading the field once again through new technology in the form of the Audi R18 e-tron quattro. Audi has won races around the world utilizing groundbreaking technologies such as quattro, turbocharged direct injection (TFSI) and turbo diesel (TDI) engines. Each of these found their way into very successful production vehicles such as the original quattro, the iconic Audi R8 and everything from an A3 to an Q7 TDI. Now it is time for a new era of racing technology through the R18 e-tron quattro which uses brake regeneration to power the front wheels while the V6 TDI engine powers the rear. Watch the Audi Sport team explain the philosophy of developing technologies for the track that then find their way to the streets in this video. Follow the link to learn more about e-tron technology: http://audi.us/MP6heo





Five years of the Audi R8
5 years, 6 models, 1 milestone in the history of design and sportscar evolution: the legendary Audi R8 celebrates its fifth birthday.





Audi RS Moments of Truth - 1983: quattro
Audi RS "Moments of Truth" is a series of highly stylized, dynamic short-form documentaries that capture a moment in time -- visual, visceral proof of the impact that technological innovation and risk-taking has had on performance in a highly competitive world. This film tells the story of Audi quattro and the advantage that four-wheel drive technology afforded Audi race teams in the early 1980s on the FIA World Rally Championship circuit. Audi driver and WRC Champion Hannu Mikkola tells the story of his win at the 1983 1000 Lakes Rally in Finland -- a grueling race full of big-air jumps and hairpin turns. Audi quattro GmbH head of development Stephan Reil links the story to modern day refinements of the quattro drivetrain bringing to life the technological benefits of the crown gear and sport differential through dynamic track footage of the all-new RS 5. Follow the link to learn more about how performance has evolved http://audiusa.com/performance





TRUTH IN 24 II - Every Second Counts
The Le Mans 24 Hours are a legend. They are mentioned in the same breath as the Rallye Monte Carlo, the Monaco Grand Prix and the Indianapolis 500. Since 1923, hundreds of thousands of motorsport enthusiasts have been flocking to La Sarthe year by year to experience the one-day race. To watch the protagonists in their sports cars battle for each place and each meter of tarmac with bated breath. The drivers cover 4,800 kilometers in 24 hours - almost as many as the Formula One racers in a whole year. Every Le Mans winner has gone down in history. The three Audi drivers Andr‚ Lotterer, BenoŒt Tr‚luyer and Marcel F„ssler did so in a special way with the triumph they achieved in 2011. The film TRUTH IN 24 II documents the tenth and arguably most emotional triumph of the brand with the four rings at this sports car classic. After two Audi R18 TDI cars have retired following spectacular accidents, the remaining Audi fights a dramatic battle for overall victory with the three Peugeot 908 cars ? which the Audi trio ultimately decides in its favor with a narrow margin of 13 seconds. The film captures the entire drama of the fourth-narrowest running of the Le Mans 24 Hours ? with intimate insights into the team of Audi Sport and breath-taking pictures. Follow the link to read more about Le Mans: http://audi.us/PixOng





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