BMW Design. Inspired by light.
Light design is an important part of the BMW design. Over the years it
changes, but always remains an unmistakable characteristic of BMW cars.
The double round circles at the front of any BMW are a true icon of the
brand. Designer Sebastian Morgenstern gives an insight into the BMW light
design of the past and the future.
Haptics. BMW quality.
Discover BMW quality: A BMW has a unique feel. Every button you press is
well balanced and has a certain pressure point. A group of specialists at
BMW focus on this. Have a look at their work and you'll surely remember
this, the next time you're in a BMW.
Design Portraits: Anders Warming, Head of MINI Design - BMW Group
"Most car designers can say they've designed cars since they were a little
kid." Head of MINI Design Anders Warming is no different. See what else
this creative powerhouse has to say about inspiration both inside and
outside the office and how it helps shape the incredible thing we know and
love called MINI.
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Porsche Panamera Sport Turismo - the design process
From a clay model to the world premiere at the 2012 Paris Motor Show:
Accompany designers Michael Mauer and Mitja Borkert to our R&D center in
Weissach and watch exclusive footage of the development process of the
Panamera Sport Turismo in this video. More information on
Combined fuel consumption in accordance with EU 5:
Panamera models 12,5-6,5 l/100km; CO2 emission: 293-167 g/km
BMW GINA Concept
DtRockstar1 records a one of a kind concept car, the BMW GINA. GINA stands
for Geometry and functions In 'N' Adaptations. The body is made of a very
strong fabric, polyurethane coated spandex. It is amazing to see the doors
opening and the hood opening like an eye. This was GINA's first time in the
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BMW Design - It Starts with a Sketch
At the beginning, a car design exists only as an idea. Three of BMW's top
designers discuss sketching as the initial but key step in creating a new
New 2013 BMW 7-Series Launch Commercial and Film.
It's not just a limousine, it's BMW's limousine which means it wont let you
down since it's flawless in every segment. You don't need a chauffeur for
it, you want to drive it.
I do not own this video.
New BMW M5 vs BMW S1000RR superbike
We pit the new M5 against BMW's hottest superbike.
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BMW Zagato Coupé promo [long version]
The Concorso d'Eleganza Villa d'Este will once again host a spectacular
world premiere in 2012 and, in so doing, build on its tradition as a
gathering of the industry's leading coachbuilders. The premiere in question
will see the time-honoured Milanese coachbuilder Zagato team up with BMW to
unveil the result of a unique collaboration: the BMW Zagato Coupé.
Zagato has worked in close collaboration to create an exciting and
emotionally charged coupé in the finest tradition of automotive
workmanship. The BMW Zagato Coupé embodies the unbridled fascination of
cars and fuses the design DNA of the two companies into a fresh and
desinctive whole. This one-off model is the product of many hours of
skilled hand-craftsmanship and breathes new life into the tradition of
It is hard to think of a better occasion for the premiere than the Concorso
d'Eleganza Villa d'Este, one of the most exclusive events in the world of
classic cars and motorcycles. The vehicles shown on the banks of Lake Como
are hand-picked, the number of entrants limited and the surroundings simply
without comparison. The Concorso began as a get-together of coachbuilders
presenting one-off hand-built creations, and the BMW Zagato Coupé follows
very much in that tradition.
The new Golf - Meet the designers
Meet the designers of the new Volkswagen Golf.
Follow our designers Manuela Joosten, Philipp Römers and Tomasz Bachorski
on a trip behind the scenes at Volkswagen Headquarters. In this very
personal interview they'll give exclusive insight on the new exterior and
interior design as well as on the color & trim palette of the new Golf -
Die Designer des neuen Volkswagen Golf im Interview.
Unsere Designer Manuela Joosten, Philipp Römers und Tomasz Bachorski geben
exklusive Einblicke in ihre Arbeit. In diesem sehr persönlichen Interview
erfahren Sie mehr zum Design von Exterieur, Interieur sowie zur Farb- und
Stoffauswahl des neuen Golf -- Das Auto.