BMW Design. Karim Habib Portrait.

Design Portraits. Karim Antonie Habib, Head of Design BMW Automobiles. Just one of thousands of interesting jobs at BMW. Apply now: http://www.bmwgroup.com/com/en/careers/index.html

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Designing the new BMW 3 Series Sedan.
Have a look at the designing process of the new BMW 3 Series (F30) together with the designers. They will explain the ideas behind the car-design.





The ideas behind the BMW VISION NEXT 100
BMW celebrates its 100th anniversary. This isn't just an opportunity to celebrate the pioneering achievements of our past. But also to look forward to the exciting times ahead: with the BMW VISION NEXT 100. Experience the BMW VISION NEXT 100 interactively at http://www.next100.bmw . Sheer Driving Pleasure of the future – What will it look like? Over the coming years, mobility will become increasingly diverse. In the not-too-distant future, most vehicles will probably be completely self-driving – people will get around in robots on wheels. So, given these developments, how will we justify the existence of vehicles by BMW, a brand for whom the individual and Sheer Driving Pleasure are the focus of everything? And how will BMW’s brand values translate into the future? In developing the BMW VISION NEXT 100, the main objective was to create not an anonymous vehicle but one that is highly personalised and fully geared to meet the driver’s every need – because the very emotional connection between a BMW and its driver is something we want to retain. Drivers decide how they want to travel in future according to their needs: fully-automated driving with the opportunity to relax, work or be entertained – Ease Mode. Or drive themselves: in a vehicle fully customised to their preferences, where everything revolves around them as the “Ultimate Driver” – Boost Mode. For the BMW VISION NEXT 100, the design team specifically took into account all the trends and technological developments that will be most relevant to BMW in the decades ahead. But they also took many of their cues from innovations and designs of the past.





Spheres. BMW Design cooperation with Alfredo Häberli.
For this year’s Salone del Mobile, BMW Design joined forces with Alfredo Häberli. Inspired by the BMW Design leitmotif “Precision & Poetry”, the Swiss designer invites to a philosophical journey into the future of mobility. The film documents the intense personal debate and the development process with the aid of numerous research documents, sources of inspiration, drawings and sculptural objects. More: https://www.facebook.com/BMW.Design





The new Golf - Meet the designers
Meet the designers of the new Volkswagen Golf. Follow our designers Manuela Joosten, Philipp Römers and Tomasz Bachorski on a trip behind the scenes at Volkswagen Headquarters. In this very personal interview they'll give exclusive insight on the new exterior and interior design as well as on the color & trim palette of the new Golf - Das Auto. Die Designer des neuen Volkswagen Golf im Interview. Unsere Designer Manuela Joosten, Philipp Römers und Tomasz Bachorski geben exklusive Einblicke in ihre Arbeit. In diesem sehr persönlichen Interview erfahren Sie mehr zum Design von Exterieur, Interieur sowie zur Farb- und Stoffauswahl des neuen Golf -- Das Auto.




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