Perodua Viva Commercial
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PROTON 25 Years
PROTON has come a long way as a national automotive maker since the launch
of the first PROTON car, the Proton Saga, in 1985. And now, 25 years on, we
have evolved into an international automotive car maker, touching people's
lives across the world with our pride, passion and progress.
We at PROTON would like to say Thank You to everyone who has constantly
supported us through thick and thin.
PROTON SAGA SV 1.3L (Super Value)*
A new Proton model variant has been introduced -- as intimated, it's
Saga-based, although it has a new suffix. The Proton Saga SV was officially
launched at the Proton Edar Platinum Showroom in Mutiara Damansara.
The Saga SV, the acronym standing for Super Value, becomes the cheapest
Proton currently available. A Proton spokesman said it is not meant as a
replacement for the FLX Standard variant, which from RM38,361 (manual,
solid), comes with additional minor kit such as first aid kit, safety
triangle, tinted windows, luggage tray, door visor and trunk lid cover.
Incidentally, the more eagle-eyed will notice that the car features both
FLX and SV badging on the tailgate. The car is part of the Saga FLX model
range, but will simply be known as the Saga SV.
To those curious as to the whereabouts of the "FLX+" that was part of the
ASEAN NCAP phase one testing programme, it's likely an internal code to
designate the improvements made to the range, of which the Saga SV is part
The car is ASEAN NCAP three-star rated, and features a number of safety
improvements. It now features two airbags, and both front and rear impact
aspects have been upped -- the front features a new bumper beam and
additional reinforcement, while the rear bumper gets packed with foam.
Also on, a reinforcement "V" bar in the rear bulkhead that separates the
boot from the cabin. The front door also features side impact reinforcement
bars, while the centre pillar has also been strengthened. All these safety
improvements have been implemented across the entire Saga FLX range, with
some being quietly introduced some months back.
The rear centre lap seatbelt has been replaced with a three-point seatbelt,
and the front seatbelts now have pre-tensioners. The Saga SV also features
a child restraint anchorage for the rear seats.
No mechanical changes to the powertrain -- the car is equipped with the
same 94 hp and 120 Nm 1.3 litre CamPro IAFM mill as found on the rest of
the FLX range. Equipment on the Saga SV includes a single-DIN CD player,
reverse sensor and 13-inch steel wheels.
On the exterior, the SV goes the same route as the FLX Standard, with
unpainted door handles and side mirror covers and no fog lamps. The rear
garnish is now unpainted while the tail pipe finisher has been removed.
With that, let's get to the pricing -- the Proton Saga SV is available in
both manual and CVT versions; the manual goes for RM33,438 (solid) and
RM33,888 (metallic), while the CVT is priced at RM36,438 (solid) and
RM36,888 (metallic), all on-the-road with insurance. That's almost RM5,000
cheaper than the FLX Standard 1.3, the previous entry-level Saga.
At the launch, the company took great pains to reiterate the point made by
Proton deputy CEO Datuk Lukman Ibrahim,, which was that the Saga SV's low
price was achieved through value analysis and engineering, with no cut in
safety, quality and comfort. Proton said that the new price is not a margin
cutting exercise, nor is it a promotion, discount or a rebate.
Six colours are available for the car, these being Solid White, Elegant
Brown, Tranquility Black, Fire Red (previously exclusive to the Saga 1.6
SE), Genetic Silver and Blue Rock. The Proton Saga SV comes with a
three-year/100,000 km warranty.