BMW 1 Series M Coupé. Unveiled.

This is the first unveilling video from the closed room. You already saw the BMW 1 Series M Coupé on a race track at BMW TV. Now you can see the first shapes and the colour of the prototype. You'll see the next parts of the unveilling-series at the closed room. To get access, just register there.

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BMW 1 Series M Coupé. Step 3.
More at . Prepare yourself for the final step. This is the first time, the BMW 1 Series M Coupé is shown completely unveiled.

BMW and Dunlop. 24h race 2010.
For every racecar the tires play an important role for the victory. Tires connect the car with the ground. Depending on the car, the weather and many other conditions the tire-engineers have to find the perfect tire for the car.

How disruptive technologies power the collaborative economy. Jeremiah Owyang.
Keynote of Jeremiah Owyang at BMW Welcomes. Watch the complete videos of this session here: yptC9zY5 Jeremiah is the Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. He focuses on how disruptive technologies—such as social media, mobile, and the internet of things powers the collaborative economy—and impacts the relevance of corporations to customers today and in the future. The On-Demand Economy is defined as the economic activity created by technology companies that fulfill consumer demand via the immediate provisioning of goods and services. Supply is driven via an efficient, intuitive digital mesh layered on top of existing infrastructure networks. The On-Demand Economy is revolutionizing commercial behavior in cities around the world. It is no longer a question of if the On-Demand Economy will revolutionize the way people transact or create thousands of jobs or move governments ... this is all happening. The question is “when” the services offered in this economy will begin to be utilized by consumers outside of the tech-savvy, early adopters. The BMW WELCOMES series focusses on a very special audience out of business, creative and social people. What they all have in common, is the interest in what “the next big thing” might be. In a fast-moving world becoming more and more digital, BMW WELCOMES provides insights on trending new digital technologies, as well as innovative hardware solutions and lifestyle trends. Our handpicked, international speakers and technologies shown will inspire our guests in their own private and business environment.

Drive the new secret car by BMW
At BMW wants to say thank you to all auto enthusiasts who took part in our little "guessing game" at by hosting a very special competition. Instead of just unveiling the secret car we would like you to experience it on the racetrack. Register now on and you could be one of the lucky three winners. Good luck!