BMW Art Car - Roy Lichtenstein
Roy Lichtensteins 'Pop Art Car' won the hearts of not only the exhibit's visitors at the Centre Geogres Pompidou, but also those who were present at the 1977 Le Mans where it came in 9th place overall and first place in its category. The long lines that run the length of the car almost looks like the 'speed lines' that are usually drawn on cartoon cars to represent speed and motion, and the oversized dots remind viewers of Lichtensteins' famous comic painting. 'I wanted to show the direction the car is headed in with the lines I painted", said the American artist about his design.
Fascinating Efficiency: The BMW ActiveHybrid X6
Hybrid meets Dynamic. The BMW ActiveHybrid X6 is the worlds first Sports Activity Coupé with full hybrid drive.
The all new BMW TV
We're proud to present the new BMW TV. More stories, more countries and more joy. BMW-web.tv has changed to http://www.BMW.tv. Don't miss to visit us.
History of EfficientDynamics - Later Achievements
From the Beginning, BMW focussed on dynamics and efficiency. The film highlights the achievements from the 1970s until today, including the worlds first direct Energy Control and BMWs first electric vehicle. BMWs leading engineers remember their key moments.