Mercedes Benz - New CLS - Escaped to the Mountains (2011)
Cool tv spot for the new Mercedes CLS, full length version!
Agency: Jung von Matt / Alster
Production Company: Erste Liebe Film
Creative Director: Thimoteus Wagner
Director: Aleksander Bach
DOP: Jan Velicky
Editor: Andre Gelhaar
Music: Peter Gromer
2011 Mercedes-Benz TV Ad ''125 Years of Innovation''
It was on 29 January 1886 that Carl Benz filed an application in Berlin for
a patent on his three-wheeled motor car. Ever since, that day has been
considered the official birthday of the motor car, which, in 2011,
celebrates its 125th anniversary. At the same time as Benz, Gottlieb
Daimler was developing the first four-wheeled motor car. In this way,
working independently of each other, the founding fathers of today's
Daimler AG and its globally successful Mercedes-Benz core brand laid the
foundation stone for all present-day passenger cars, commercial vehicles
and buses. The company that invented the motor car has since that time gone
on to shape its development more diversely and enduringly than any other
motor vehicle manufacturer -- in all relevant areas, from drive technology
to comfort and safety through to design.
Innovation has always been the key to success for a car manufacturer and is
set to become even more important in future. Without the courage to go in
search of new ideas, there would be no motor car; and without innovation,
there would be no progress. Mercedes-Benz, the inventor of the motor car,
has always pressed ahead vigorously with the development of that mode of
transport. For instance, the company has repeatedly underpinned its claim
to technological leadership with over 80,000 patent applications since
1886, the year in which Carl Benz and Gottlieb Daimler, respectively,
unveiled their "Patent-Motorwagen" and "motorised carriage". As the world's
first car, the Benz Patent-Motorwagen is the symbol of pioneering spirit
par excellence. In its day, the exquisitely engineered three-wheeler made
it clear at first sight that a new age of mobility had dawned. Daimler's
motorised carriage was the first motor car with four wheels.
These two vehicles represented the start of a unique success story -- a
story that has continuously had new chapters added to it by Mercedes-Benz.
For, time and time again, it has been trendsetting inventions from the
Stuttgart-based car manufacturer that have resulted in the "horseless
carriage", which was initially said by critics to have "no future",
evolving not only into an icon of personal freedom, but also into a
significant factor within the economy. Alongside the first bus and the
first motor truck, the company's most important innovations also include
the first modern passenger car, the Mercedes 35 hp, which was presented in
Mercedes CLS 350 (2011)
The Mercedes CLS was the first real four-dour coupe, now the second
generation of the CLS is in stores. We drove the car nearby Florence,
High-res via http://www.abhd.nl/video/mercedes-cls-350/
Mercedes CLS review - Auto Express
It's the original four-door coupé -- and now, the CLS is back for its
difficult second instalment! Since 2004, a total of 170,00 customers have
been seduced by the big Mercedes' blend of luxury and striking good looks.
And it's inspired the likes of the Porsche Panamera and Audi A7. So can the
all-new CLS pick up where its predecessor left off?