SEMA Rhys Millen Racing Hyundai Genesis Coupe

To learn more about the Hyundai Genesis Coupe please visit our forums at http://GenCoupe.com BUILDING THE RHYS MILLEN RACING HYUNDAI GENESIS COUPE LAS VEGAS, Nov. 4, 2008 In February, Rhys Millen Racing (RMR) approached Hyundai Motor America with a unique concept to introduce the all-new 2010 Hyundai Genesis Coupe to the aftermarket and racing enthusiasts prior to its spring 2009 on-sale date. The RMR-designed Art of Speed Genesis Coupe called for a vehicle with the visual impact to win awards at the 2008 Specialty Equipment Market Association (SEMA) Show while boasting sufficient performance to put the driver in the winners circle the following weekend. Backed by Rhys Millens reputation both on the track and in the aftermarket, Hyundai delivered its first prototype Genesis Coupe 2.0T to the RMR shop on August 8, allowing just 12 weeks of build time before the doors opened at SEMA in Las Vegas on November 4. A crew of six RMR employees promptly stripped the car to bare metal. At the same time, the crew began custom-fabricating new aftermarket parts and accessories for the Genesis Coupe which are certain to be among the first available in the aftermarket once Hyundais newest addition takes to the streets next year. In the weeks that followed, RMR developed a machine that retains the distinct, bold look of the Genesis Coupe, but adds flair with custom components on the exterior, a radically altered racing-spec interior and serious performance enhancements from under the hood all the way to the pavement.