"Detail": New Ford S Max ad from Ogilvy & Mather Advertising
New ad from Ogilvy & Mather Advertising for the Ford S-Max. Breaks over the bank holiday weekend.
No other vehicle makes free-spirited people so empowered t than the New Ford S-MAX.
Written and art-directed by two of our star creatives, Mike Watson and Jon Morgan, with Camilla Herberstein as creative partner.
Music is by Si Begg and is called "Bottled".
The director was Noah Harris, one of adland's hottest. The commercial utilises state-of-the-art digital projection techniques to adorn the sexy curves of the newly designed S-max with dynamic images of high-adrenalin sporting action. Rather unsurprisingly, its a highly technical affair that required a huge amount of research and development to pull off.
The first phase required the sourcing and shooting the variety of activities including micro-lights, racing bikes and and a custom built wave-machine, all choreographed to fit the appropriate section of the car. Much like a logo on a football pitch, the projected images are completely warped and out of proportion unless the camera is in the exact correct position to read them, so many hours were then painstakingly spent manipulating the images with 3D previsualizations to perfectly fit the sculptural forms of the car.
The final phase of production was to physically project these manipulated images in realtime upon the car and film the performance.
Ford S-Max Titanium S
Quick look at the Titanium S.
Follow me on Facebook and twitter!
All-new 2015 Ford S-Max - five key facts
We take a look around the new 2015 Ford S-Max.
Subscribe for more expert car review: http://smarturl.it/whatcar
Section 1 - 0:29
Section 2 - 1:00
Section 3 - 1:36
Section 4 - 2:27
Section 5 - 2:55
What Car? is the UK’s biggest car-buying brand and has been helping
Britain’s car buyers make purchasing decisions for over 40 years. Our
tests are widely regarded as the most trusted source of new car advice.
This channel brings you trusted reviews on all the new models on the market
, all the latest first drives, reader reviews, and great car-buying advice.
All reviews are available in full online at Whatcar.com - the UK’s
leading car-buying website, offering trusted reviews and data on every new
car. The website also offers advice on car leasing, new car deals and used
cars for sale.
Like us on Facebook:
Follow us on Twitter:
Visit us online http://www.whatcar.com
All-new Ford S-MAX 2016 MPV test driven FULL REVIEW - Autogefühl
Also check out C-MAX Facelift: https://youtu.be/I18IKmKiCOk
Thomas Majchrzak is showing you the all-new Ford S-MAX 2016 test driven in
our FULL REVIEW from Autogefühl.
Our FULL REVIEWS from 2015:
German Blog: http://autogefuehl.de