"Detail": New Ford S Max ad from Ogilvy & Mather Advertising
New ad from Ogilvy & Mather Advertising for the Ford S-Max. Breaks over the bank holiday weekend.
No other vehicle makes free-spirited people so empowered t than the New Ford S-MAX.
Written and art-directed by two of our star creatives, Mike Watson and Jon Morgan, with Camilla Herberstein as creative partner.
Music is by Si Begg and is called "Bottled".
The director was Noah Harris, one of adland's hottest. The commercial utilises state-of-the-art digital projection techniques to adorn the sexy curves of the newly designed S-max with dynamic images of high-adrenalin sporting action. Rather unsurprisingly, its a highly technical affair that required a huge amount of research and development to pull off.
The first phase required the sourcing and shooting the variety of activities including micro-lights, racing bikes and and a custom built wave-machine, all choreographed to fit the appropriate section of the car. Much like a logo on a football pitch, the projected images are completely warped and out of proportion unless the camera is in the exact correct position to read them, so many hours were then painstakingly spent manipulating the images with 3D previsualizations to perfectly fit the sculptural forms of the car.
The final phase of production was to physically project these manipulated images in realtime upon the car and film the performance.
Ford Driver Assist Systems 2010
A film of the all new ford driver assist systems available from 2010 first
on the new 2010 S-Max and Galaxy then it will be rolled out across the
whole range in the near future. Feel the difference with the new Blind
Spot system, speed limiter and the fantastic semi automatic park assist,
must be seen to be believed !!!!
2012 Ford S-Max review - What Car?
Read the full What Car? Ford S-Max review http://bit.ly/yiEA4I
The Ford S-Max is more fun to drive than most other MPVs, yet it's also
refined. The cabin is roomy and versatile, while all versions are well
The rearmost two seats aren't comfy for adults and they're fiddly to fold.
Prices for higher-spec models are rather dear.
The Ford S-Max is an MPV that requires little compromise. Brilliant.
2008 Ford S-Max 2.0 TDCi Trend Full Review,Start Up, Engine, and In Depth Tour
Bought new July 2010. When delivered door panels did not line up, vibration
from front which got worse over time and is still not fixed. Steering is
jittery and vague, handling is not like a car despite what the media says,
it is awful. The engine is underpowered, struggles with even a moderate
load. Fuel economy 42ish on long motorway run, 38 overall. Inside the space
is fantastic, as is the level of equipment, driving position very good,
although seats uncomfortable for long journeys. Auto lights and wipers are
a nightmare, sunlight and shadows set them off, but it takes a lot of rain
to make them work. DAB radio loses signal too often, FM radio has very poor
reception. Tyre wear slightly higher than usual and replacement tyre is
around £180. No spare tyre only powder. DVD system very good but the unit
is mounted under front passenger seat & makes changing discs difficult. I
have found Ford dealers to be disingenuous or incompetent. Will replace
this car with VW as soon as I can afford to do so, and steer clear of Ford.
And to the Peugeot 5008 reviewer who said Buy British, Buy an SMAX...it's
built in Genk, Belgium.
2.0 TDCi 163 Titanium 5dr
Jason Huggett , west Sussex . Date: 11/05/2011
Overall verdict 5 out of 5 stars What's it like to drive 5 out of 5 stars
Running costs 5 out of 5 stars Quality, practicality and equipment 5 out of
5 stars Average MPG 42 My car
I'm the sort of person who would say, 'hmmm I wonder why people bother to
leave feedback on these sites, have they nothing else better to do ?' but
having spent many years searching for a car that is: great for me to drive
to work in; sporty but economical; able to fit seven people in
occasionally; looks good and of course have the ability for me to spec with
a load of useful goodies for me to play with - yes, I'm a bloke in case
you're wondering - I felt obliged to share my thoughts on this fantastic
car, which meets all our requirements and is still fun after six months of
ownership. Not many cars exceed the hype these days but woww, we loveeeee
this. We purchased an ex demo car so it has sat nav, sports suspension
(full sport interior - looks great), voice control, electric everything,
reversing camera with full sensors (my wife still hasn't scraped it or hit
anyone in six months - this is a record), panoramic sunroof (great - but
shame it doesn't actually open really). Its a diesel, but driving it,
honestly, you wouldn't know - really prrrrrrs along - quiter than my car
which is supposed to be a top brand......I looked at all versions and
having reached 50 mpg on a long drive the 163 cannot be beaten - it still
gives real umph when you need it. I could go on - everything about this is
positive - the only slight issue, blame myself as I chose it - the sports
version is perhaps a little hard on the drive, without sports suspension
the car can't be beat !
1.8 TDCi Zetec 6spd 5dr
Alf Clif , . Date: 07/05/2011
Overall verdict 1 out of 5 stars What's it like to drive 4 out of 5 stars
Running costs 3 out of 5 stars Quality, practicality and equipment 2 out of
5 stars Average MPG 45 My car
Our relationship with our S-Max was a love/hate relationship which has
resulted in our seperation (we sold it). The car was suprisingly fun and
rather sporty to drive (for an MPV) as we expected it to handle like a
brick. It was well kitted out and was extremeley spacious which was the
main attraction. Our family holidays with the five of us were easy as the
boot is huge and the second row of seats is really spacious. The main
problem we had was it just wouldn't start consistently. It suffered from
what appears to be a common S-Max fault of an 'unknown battery drain.' We
had replacement batteries, alternators to no avail and when this made no
difference we were then faced with an absolutley shocking poor performance
from our local Ford garage and the Ford Technical (read Ford Incompetent)
Dept. We had weeks of time wasted to and fro'ing from garages and
repetitive phone calls and Ford never managed to fix the fault. Other
probelms we had included the door window disappearing into the door and not
coming out, broken air conditioning system and also bits falling of the
CD/audio system. In summary, a huge sporty MPV, it's just a shame it didn't
start and the build quality was abysmal.I love driving this car...i find it
really comfortable and it doesnt seem large when you are driving
it(although it is quite big to park as with all MPVs) The drive cannot be
faulted in my view, however there are some internal quality issues....
interior compartment catches (on my SMax anyway....maybe unlucky!?!)are
very poor quality and almost all stopped being able to open and close
within a very short time from new! Also boot sensor mostly says that the
boot compartment is open even when it is not! The front number plate
coating has peeled off making it difficult to read and unsightly! Plenty of
space is a bonus though!...lots of leg room!
S-Max Silverstone 0-60 sprint.
S-max Titanium X-sport 240bhp does the annual 2011 Silverstone Ford Fair
0-60 sprint. 2.0 turbo powershift
The official 0-60 time for this car is 7.9s. With more practice this could
probably have been achieved. The gearbox was left in auto for this
Ford S-MAX at the Brussels Motor Show 2010
With the world premiere of the refreshed S-MAX and Galaxy, the Ford stand
is one of the biggest attractions at the European Motor Show in Brussels.
Chief Programme Engineer Large and Luxury Products, Nick Fitzgerald, takes
a walk around the refreshed S-MAX and points out the most obvious changes.
The refreshed S-MAX and Galaxy are part of Ford's commitment to introduce
11 new models and derivatives in 2010.
Ford S-Max: Sport-Van mit Möchte-gern-Sparmotor
Mit dem dynamischen S-Max fährt Ford seit Jahren an der Spitze des
Van-Segments. Damit das trotz des neuen VW Sharan so bleibt, wurde der
Kölner Bestseller überarbeitet.
Ford S-Max Titanium S
Quick look at the Titanium S.
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2011 Ford S-Max review - Perrys Motors
The Ford S-Max has been spruced up for 2011 with some subtle changes to the
exterior and some new equipment and engine options.
This is Perrys Motors' latest video review of the Ford S-Max. Or
alternatively, you can read our full Ford S-Max review here:
Ford S-MAX Concept, design story
Ford S-MAX Concept, design story. Present by Martin Smith, 28.08.13.
The new S MAX Concept employs the latest Ford global design language with a
high mounted grille, swept-back headlamps and a unique treatment of the
vehicle's lower fascia that includes design elements that appear to float
within the lower front aperture and above the spoiler.
The characteristic S-MAX profile has been honed with the front bonnet
sweeping seamlessly into the sharply raked front screen, which in turn
flows into the dynamic arc of the roof to create a unique glass roof
graphic. This sleek silhouette surrounds a spacious and versatile interior
that offers anything from four-to seven-seat configurations.
"S MAX drivers are passionate and bring high expectations -- they see their
S-MAX as a one-of-a-kind vehicle," said Martin Smith, executive design
director, Ford of Europe. "Our mission was to exceed their expectations in
every area while respecting the core of what they love about the S-MAX."
Further exterior design cues include a feature line running along the side
of the vehicle to deliver an impression of length and speed, sculptured
muscular shoulders, and distinctive headlamps featuring Organic LEDs -- the
latest development in lighting that offers greater flexibility in terms of
positioning and design, fast response and colour range.
The S MAX Concept interior is an expression of cutting-edge design,
convenience, connectivity, flexibility, and craftsmanship.
The front cabin places the focus firmly on the driver. Dynamic shapes and
forms combine in a high-set instrument panel that cuts back in the centre
console and creates a feeling of space. The door panels are similarly
sculptured and an innovative interior roof design maximises the feeling of
High quality materials, including an ultra-soft leather wrap for the
instrument panel, and leather and carbon fibre detailing for the sculptured
seats, give the interior a sophisticated aura.
"The fine detailing and visible craftsmanship in areas such as the
instrument panel air vents reward the driver for really paying attention,"
said Smith. "Each and every element of the interior stands up to close
inspection with intricate and thoroughly considered design."
The Ford S MAX Concept also employs leading-edge Ford features and
technologies to provide customers with new levels of connectivity and
well-being as well as safety, convenience, and driving appeal.
The Ford SYNC system sits at the heart of the vehicle's advanced
connectivity features. Ford SYNC with MyFord Touch delivers wireless
internet access for passengers, supported by a tablet docking station that
allows second row occupants to seamlessly integrate their personal devices
into the vehicle.
SYNC AppLink enables the driver to voice-control smart phone apps from an
expanding list of service providers, which include Spotify, Kaliki, Glympse
and Aha, bringing additional music, news, personalised information as well
as location and navigation options into the vehicle.
Sophisticated communications and sensor systems provide the S-MAX Concept
with detailed information about the driving environment, to enhance
awareness and safety:
• Ford's advanced car-to-car communications technology enables the
vehicle to talk to similarly equipped vehicles, delivering warnings in the
event of oncoming traffic on the wrong side of the motorway, or if a
vehicle has stopped in a potentially dangerous situation such as a blind
bend in the road
• Ford Intelligent Protection System with Pre-Collision Assist identifies
pedestrians and automatically applies the brakes if a collision is imminent
• Advanced version of Active Park Assist featuring perpendicular parking
capability, park out assist and Cross Traffic Alert is the next generation
of Ford parking technology, able to control steering, gear selection and
fore and aft movement, and assist drivers in leaving parking bays by
alerting them to approaching traffic
The interior design offers a range of smart solutions to enhance
flexibility and versatility:
• Thin Seat Technology is employed in the third row of seats, enabling
the seats to be raised and lowered in a single action with minimum effort.
An intelligent second row of seats makes it easy to get in and out, with a
centre seat that folds into the vehicle's floor and allows for maximum
• Dual-View Display in the centre console delivers different images to
the driver and front passenger using the same screen, ensuring the driver
receives important information without being distracted, while the front
passenger can enjoy a movie at the same time
Advanced Ford powertrain ensures that the renowned S-MAX driving appeal is
raised to a new level:
• High-efficiency powertrain features the all-new 1.5-litre EcoBoost petrol engine with turbocharging, twin-independent variable camshaft
timing and further advanced technologies to enhance power and fuel economy.