"Detail": New Ford S Max ad from Ogilvy & Mather Advertising

New ad from Ogilvy & Mather Advertising for the Ford S-Max. Breaks over the bank holiday weekend. No other vehicle makes free-spirited people so empowered t than the New Ford S-MAX. Written and art-directed by two of our star creatives, Mike Watson and Jon Morgan, with Camilla Herberstein as creative partner. Music is by Si Begg and is called "Bottled". The director was Noah Harris, one of adland's hottest. The commercial utilises state-of-the-art digital projection techniques to adorn the sexy curves of the newly designed S-max with dynamic images of high-adrenalin sporting action. Rather unsurprisingly, its a highly technical affair that required a huge amount of research and development to pull off. The first phase required the sourcing and shooting the variety of activities including micro-lights, racing bikes and and a custom built wave-machine, all choreographed to fit the appropriate section of the car. Much like a logo on a football pitch, the projected images are completely warped and out of proportion unless the camera is in the exact correct position to read them, so many hours were then painstakingly spent manipulating the images with 3D previsualizations to perfectly fit the sculptural forms of the car. The final phase of production was to physically project these manipulated images in realtime upon the car and film the performance.

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Алексей Агриколянский и Ford S-Max
Февраль 2008 год. съёмка, монтаж: Genemed





Challenge ring Nardo Ford S-Max
Nuria test in haar uitdaging twee rij assistentie technologieën van de Ford S-MAX op de hoge snelheidsring van Nardo. Durf jij de uitdaging ook aan te gaan? Ga dan naar http://www.fordchallenge.nl en zie welke challenge Ford voor jou heeft!





Ford S-MAX MPV review - Carbuyer
Ford S-MAX MPV 2014 review: http://bit.ly/19XdX7O Subscribe to the Carbuyer YouTube channel: http://bit.ly/17k4fct Subscribe to Auto Express: http://subscribe.autoexpress.co.uk/cb There are plenty of boxy, dull to drive people carriers that claim to rival Ford's seven-seat S-MAX for practicality... But none are as good to look at, or feel as special from the driver's seat. Despite the generous dimensions, the S-MAX feels compact and nimble from behind the wheel. And although the two rearmost seats are for children only, they fold flat easily and there's a big boot.





The Stunning Ford S-MAX
Ford S-MAX has evolved. And it shows. The new S-MAX -- a flexible Sports Activity Vehicle (SAV) with seven seats -- is an exclusive combination of premium sports styling, enhanced dynamic ability and functional excellence. Step through the S-MAX range, right up to Titanium. Test Drive it now at Lifestyle Ford in Horsham, Crawley, Redhill, Tunbridge Wells or Tonbridge




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