"Detail": New Ford S Max ad from Ogilvy & Mather Advertising

New ad from Ogilvy & Mather Advertising for the Ford S-Max. Breaks over the bank holiday weekend. No other vehicle makes free-spirited people so empowered t than the New Ford S-MAX. Written and art-directed by two of our star creatives, Mike Watson and Jon Morgan, with Camilla Herberstein as creative partner. Music is by Si Begg and is called "Bottled". The director was Noah Harris, one of adland's hottest. The commercial utilises state-of-the-art digital projection techniques to adorn the sexy curves of the newly designed S-max with dynamic images of high-adrenalin sporting action. Rather unsurprisingly, its a highly technical affair that required a huge amount of research and development to pull off. The first phase required the sourcing and shooting the variety of activities including micro-lights, racing bikes and and a custom built wave-machine, all choreographed to fit the appropriate section of the car. Much like a logo on a football pitch, the projected images are completely warped and out of proportion unless the camera is in the exact correct position to read them, so many hours were then painstakingly spent manipulating the images with 3D previsualizations to perfectly fit the sculptural forms of the car. The final phase of production was to physically project these manipulated images in realtime upon the car and film the performance.

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present it!: Ford S-Max | Drive it
The Ford S-Max has been around since 2006, and its high time for a little change or two to re-invigorate this popular sports van. And thats just whats happened. On the outside, there are more chrome strips to add sparkle.But the real changes have taken place on the inside. Just like its brother, the elegant Galaxy, the S-Max shares the same platform, and boasts a newly developed EcoBoost engine with direct fuel injection. Drive it! chose a nice, new, 6 speed, 203 horsepower S-Max with a dual clutch gearbox to find out if all that glitters is really gold.

New S-Max 2010
a short film on the new 2010 S-Max available to order from May 2010

All-new Ford Galaxy FULL REVIEW vs Ford S-MAX comparison test driven 3rd generation 2016
More Ford reviews: S-MAX: https://youtu.be/YYpAELzf-cA EcoSport: https://youtu.be/_-cTeN1KxzY Mustang: https://youtu.be/1TUDIlBHa3g Kuga: https://youtu.be/Re9y1Z1IalA Focus ST: https://youtu.be/RdFkKl6fO5I C-MAX: https://youtu.be/I18IKmKiCOk Fiesta ST: https://youtu.be/Wn2heJdxRCw Mondeo/Fusion Titanium vs Vignale (Thomas): https://youtu.be/Epj8Jza0H6I Mondeo/Fusion (Holger): https://youtu.be/--VfbS9paLQ Mondeo/Fusion Vignale: https://youtu.be/2-8jGfOfBww Support us on Patreon if you like: http://www.patreon.com/autogefuehl Our FULL REVIEWS from 2015: https://www.youtube.com/playlist?list=PLZqvo5rXklBuoGOsPgdEriIVUIZf0mpZt Videos: http://tv.autogefuehl.de German Blog: http://autogefuehl.de Facebook: http://facebook.de/autogefuehl Twitter: https://twitter.com/autogefuehl Instagram: https://instagram.com/autogefuehl/

Ford S-MAX
Ford S-MAX Commercial