Mini Augmented Reality.swf

an advertising campaign for the automotive company MINI. Where the user holds the ad in front of a webcam and sees an animated 3D MINI "pop-up" on the page.

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Augmented Reality Cinema
Augmented Reality Cinema, app coming soon, for more information visit This video shows a selection of films you could see in London, what films would you like to see in AR? What would be your ultimate ARCinema city? Leave a comment below.

Augmented reality. What is augmented reality?
Augmented reality. What is augmented reality?

Augmented Reality Experiments With Unity3D
Another Unity3D side project among the ones we are currently developing - lining up next to our anaglyph package and the Kinect experiments - is the Augmented Reality tests we have in progress and which allow us to put another "oooh" in the mouths of people stopping by our offices. Of course we didn't make the 3D models you can see up there, but Link seemed like a proper character to have some fun. The webcam recognizes special markers printed on paper and assigns a character to them. At the moment we managed to make it recognize 2 distinct ones and, according to distance and orientation (as you can see in the movie), they stand idle or start beating each other up without mercy. I have been asked to write a bit about augmented reality and its applications since a while, especially by my friend Petya Georgieva who will interview me for her blog as soon as I have a free moment (if you read this Petya, this is the prequel to your interview, I am getting there I promise!). I'll be sure to add more movies as we progress in the development - especially of the iPhone version which is in the works - and keep you updated on the results.

BBC Frozen Planet Augmented Reality - created by INDE
BBC Frozen Planet augmented reality exhibition during Wildscreen 2012 Location - Bristol Museum and Art Gallery Augmented Reality exhibit created by INDE -