2014 Toyota Tundra 1794 Edition
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Toyota Unveils 2014 Redesigned Tundra Full-Size Pickup Truck at 2013 Chicago Auto Show
.New Chiseled Exterior Styling
.All-New Interior Design Combines Refinement and Improved Function
.Segment-Leading Standard Backup Camera and Bluetooth® on All Grades
.Available Blind Spot Monitor and Rear Cross Traffic Alert
.Engineered, Designed and Assembled in the United States
CHICAGO, Feb. 7, 2013 - Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the redesigned 2014 Tundra full-size pickup truck at a press conference at the 2013 Chicago Auto Show.
Tundra has been a quality leader with Toyota's DNA of quality, dependability and reliability. The industry has recognized Tundra with a myriad of awards over the last 12 years, including winning the J.D. Power Vehicle Dependability Study for seven years running in the Full-Size Pick Up segment. Not resting on its laurels, the 2014 Tundra will be redesigned, inside and out, representing the first major change since the launch of the current generation for the 2007 model year.
The redesigned Tundra continues to be a truck with true American roots that was once again engineered by Toyota Technical Center in Ann Arbor, Mich., and its new look designed by Calty Design Research centers in Newport Beach, Calif., and Ann Arbor. Finally, Tundra continues to be assembled exclusively at Toyota Motor Manufacturing, in San Antonio, Texas.
"Toyota prides itself on listening to its customers and the development of the 2014 American-born Tundra is a perfect example," said Bill Fay, group vice president and general manager, Toyota Division. "Tundra's new exterior design and all-new interior were inspired by customer feedback requesting a more chiseled exterior and refined interior with improved driver ergonomics, and easy-to-use technology, giving customers more of what they want instead, in addition to what they need."
The 2014 Tundra will have a grade strategy consisting of the hard-working SR, volume-leading SR5, the well-appointed Limited, and two premium grades: "Platinum" and the all-new "1794 Edition." The new 1794 Edition is a tribute to the ranch, founded in the year 1794, on which the Tundra plant is located in San Antonio. Tundra is offered in three cab styles, two-door Regular Cab, four-door Double Cab and four-door CrewMax, all available in 4x2 and 4x4.
Significantly New, Unique Exterior Designs; Distinct Look for Each Grade
Inside and out, each grade embodies a specific theme through distinct designs that go beyond just badging.
The Calty design team set out to create a bold and powerful exterior to embody Tundra's performance capability. The all-new front design integrates the hood and grille for a chiseled and modern industrial image. Designers increased the size of the front fascia and tightened up the surfaces and character lines to punctuate Tundra's pulling power and wide stance. The chrome grille has a taller, bolder look visually connecting the upper intake to the lower bumper. The front lower bumpers are now a three-piece design, allowing for grade differentiation and less expensive replacement parts. In addition, the fenders and wheel wells have been squared-off for a wide and sturdy stance.
An all-new bed design helps carry the chiseled character lines all the way down the profile, leading to a rugged new bed and tail gate, with an integrated spoiler and "TUNDRA" stamped into the sheet metal, creating a one-piece forged look. The integrated spoiler in the deck helps with fuel efficiency, while the tail lamps express a tool-like quality to match the appearance of the body. Like the front bumper, the rear bumper changes from one piece to three, for lower replacement costs.
An All-new Spacious Interior; Each Grade With a Unique Identity
Calty's design team worked closely with the product planners and Tundra engineers to develop an all-new bold interior focusing on styling differentiation between grades and improving the availability of features most important to truck buyers. The all-new interior variations are thematic and cater to a specific customer with a specific budget. Ergonomic improvements include easier driver access to controls as the reach to the audio and HVAC controls was reduced by 2.6 inches. Large knobs have been retained so they can be operated with or without work gloves. Overall passenger comfort was improved with an all-new front and rear (CrewMax) seat design and improved front seat ventilation. In addition, front seats have additional travel, and CrewMax rear seats can now be folded up for additional cargo carrying capability while maintaining a comfortable seating back angle.
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