End of the Line Tour Nov. 19, 2009 -Return of the Edsels
Edsels return to the assembly line for the first time in 50 years at the Louisville Assembly Plant in Louisville KY on November 19, 2009. Part of the "End of the Line Tour" to commemorate 50 years since the Edsel was discontinued on November 19, 1959.
Henry Ford II talks about the Edsel
The Edsel, the car that's become synonymous with automotive failures and
terrible design was named after Henry Ford II's father, Edsel Ford, the
long suffering son of the original Henry Ford.
Edsel was known for his love of art and style and refinement.
Unfortunately, his name will be remembered for this disaster.
His son, Henry Ford II, sometimes known as "HF2" or "Hank the Deuce", was
the oldest son of Edsel Ford and oldest grandson of Henry Ford. He was
president of the Ford Motor Company from 1945 to 1960, chairman and chief
executive officer (CEO) from 1960 to 1979, and chairman for several months
His time at the helm was uneven. HF2's management style caused the
company's fortunes to fluctuate in more ways than one. For example, he
allowed the offering of public stock in 1956, which raised 650 million USD
for the company, but the "experimental car" program instituted during his
tenure, the Edsel, lost the company almost half that. Likewise, HF2 hired
the creative Lee Iacocca, who was fundamental to the success of the Ford Mustang, in 1964, but fired
Iacocca due to personal disputes in 1978 (about the break in their
relationship, HF2 was famously quoted as saying, "Sometimes you just don't
like somebody"). He formally retired from all positions at Ford Motor
Company on October 1, 1982, upon reaching the company's mandatory
retirement age of 65, but remained the ultimate source of authority at Ford
until his death in 1987.
Source: Wikipedia http://en.wikipedia.org/wiki/Henry_Ford_II
Trip Through The River Rouge Plant
A tour of the immense Ford Motor Company assembly plant in Dearborn MI.
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1958 Edsel built by the Ford Motor Company
Doug Field tells me about his 1958 Edsel built by the Ford Motor Company.
Check out other cars in my playlist.