"Love Again" - 2011 Camaro Z28 Spec Commercial Ad Campaign
The "Again" Campaign for the Camaro Z28.
This is a spec commercial campaign written, directed, produced by Frederic
Vial. This was shot prior to the release of the new Camaro.
Hopefully and in the near future, Chevrolet will launch, once again, the Camaro Z28. It will be
the 5th generation, the 5th time a Z28 is released...again. As one of the
truly classic and most influential muscle cars in American automotive
history, the soon-to-be released Z28 is preceded by 4 generations.
The "Again" Campaign is offered as pre-launch to the release of Camaro Z28. The campaign is
comprised of 5 commercials all ending in the word again. Young Again, Love
Again, Again and Again, Freedom Again, and Back In The Saddle Again are the
slated spots and in chronological order, respective to each generational
Z28. Each spot surrounds a billboard of the new Camaro Z28 near a potato field in
the Mid-West, the heartland of America. The first 4 commercials will
reveal the first 4 generations of the Z28 since 1966 through the present.
The 5th and final spot (Back Again) will reveal the new Camaro Z28.
The "Love Again" spot reveals a 1970 Camaro Z28, the 2nd generation
Z28. Its intention is to demonstrate people's personal relationships with
their cars - their love, their commitment, their devotion, and, in this
particular context, their loyalty to a brand -- Chevrolet. "Love Again" is
aimed at the mid-20s to mid-40s market, the Match.com/eHarmony users. In
other words, "Love Again" is directed to consumers who are just old enough
to have loved and lost and understood its meaning and consequences.
Traditionally, the muscle car has been marketed as a tough, durable,
powerful, and even intimidating image directed predominantly at the male
audience. The new Camaro Z28 has all of these
attributes and more. It is an extremely sexy car, a quality that always
has broad range appeal. Its spectacularly artistic lines will, no doubt,
lure women. If there is a risk attached to the "Love Again" spot, it is
its romantic qualities. However, this is a calculated risk and one that
will pay dividends for Chevrolet. And although, women will identify with
the spot's romantic qualities, men will be tickled by its irony and humor.
However, both sexes will identify with the car. And in a country where
female independence and ambition is at all-time high, the new Camaro Z28 stands to be the first
muscle car to truly have an impact with the female audience.
Ultimately, "Love Again" is designed for those who want to have their cake
and eat it too!
► Chevrolet Camaro 2011
More news and videos on http://www.youcarpress.com
General views of 2010 Chevrolet Camaro, production at Oshawa
Assembly Plant, Ontario, Canada
[02-Jun-2010] General Motors of Canada president and managing director,
Kevin Williams, has announced a new $245 million investment for GM Canada's
St. Catharines powertrain facility, which will be expanded to produce
fuel-efficient six-speed transmissions beginning in early 2012. This new
investment will secure up to 400 jobs after it was pulled ahead 4 months to
meet strong customer demand.
TFLcar.com - GM unveils new 2011 V-8 Caprice Police Car
( http://www.tflcar.com ) Starting in 2011 keep your eyes in your rear view
mirror for this new Australian built GM Caprice police car. In Denver today
at the annual International Association of Chiefs of Police, General Motors
removed the wraps from the 2011 Chevy Caprice Police Patrol Vehicle (PPV).
GM displayed the prototype while at the same time confirming plans to build
the V-8 and V-6 Caprice that will only be available to police departments
and not the general public.
Hennessey Twin Turbo HPE1000 Camaro Dyno Test
Hennessey Performance Dyno tests the HPE1000 427LSX
Twin turboCamaro which yields 1021 rw hp
and 1027 rw lb-ft torque at 21 psi Boost with C16 race fuel. +1-979-885-1300
Music: SUV by Michele Vanni
Pony Car Wars! 2011 Ford Mustang GT vs Camaro SS and Challenger SRT8
We pit the brand new 2011 Ford Mustang GT against its V-8 powered
rivals from Chevrolet and Dodge in the ultimate battle for muscle car
Read the full story here:
Shot by: Mike Suggett, Jim Gleason and Duane Sempson
Edited by: Mike Suggett
2011 Camaro 2SS
In for ground effects up-fitting, and pre-deliver inspection prior to
display. Camaro is a
registered trademark of blah ba freakin' blah blah.
2011 Chevy Camaro RS
Hey guys this is a walk around for a 2011 Chevy Camaro LT2 RS in summit white
with orange rally stripes. What is the RS package you ask? Well you get 20"
painted-aluminum wheels with Midnight Silver finish, LED halo rings, rear
spoiler, spoiler, and body color roof ditch moldings, unique tail lights.
This Camaro will make
you the next big thing! The 2011 have added some horsepower! That's right now
your Camaro has the 312
horsepower in a V6
engine. Don't froget the best coverage in American with the 3 year/36,000
mile bumper to bumper warranty and the 5 year/100,000 powertrain warranty.
Some of the interior extras are leather wrapped steering wheel and shifter
knob, gray leather interior, an interior that will glow ice blue at night,
steering wheel radio controls, Bluethooth to link it to your phone and a
USB port to link up your MP3 player. We also upgraded to 20" polished
aluminum wheels and rims. New to the 2011's is the heads up display. Don't
forget the Ultrasonic rear parking assist and the safty of Onstar. This Camaro also has a
automatic transmission with TAPshift and Boston Acoustic Premium sound
system. The 2011 Camaro
has a choice of 10 different colors including the wildy popular Synergy
Green that is now available on all models including the SS package. You
can find this Camaro
and others at Jansen Chevrolet in Germantown, IL 62245. You can reach us
24/7 by email at firstname.lastname@example.org, find us on the web at
www.jansenchevrolet.com, or during work hours by phone at 1-800-466-8211
Test Drive the 2011 Chevrolet Camaro SS Convertible (Start Up, Exhaust, and In Depth Review)
In this video I give a full in depth tour and test drive of the 2011
Chevrolet Camaro SS
Convertible. I take viewers on a close look through the interior and
exterior of this car while showing details, over viewing of features, and
noting unique styling cues to the vehicle itself. I also show the engine
and the details of it, start it up and see how it sounds under
acceleration. A thorough tour/review of this car designed to give others a
greater overall appreciation of the vehicle.