"Love Again" - 2011 Camaro Z28 Spec Commercial Ad Campaign
The "Again" Campaign for the Camaro Z28.
This is a spec commercial campaign written, directed, produced by Frederic
Vial. This was shot prior to the release of the new Camaro.
Hopefully and in the near future, Chevrolet will launch, once again, the Camaro Z28. It will be
the 5th generation, the 5th time a Z28 is released...again. As one of the
truly classic and most influential muscle cars in American automotive
history, the soon-to-be released Z28 is preceded by 4 generations.
The "Again" Campaign is offered as pre-launch to the release of Camaro Z28. The campaign is
comprised of 5 commercials all ending in the word again. Young Again, Love
Again, Again and Again, Freedom Again, and Back In The Saddle Again are the
slated spots and in chronological order, respective to each generational
Z28. Each spot surrounds a billboard of the new Camaro Z28 near a potato field in
the Mid-West, the heartland of America. The first 4 commercials will
reveal the first 4 generations of the Z28 since 1966 through the present.
The 5th and final spot (Back Again) will reveal the new Camaro Z28.
The "Love Again" spot reveals a 1970 Camaro Z28, the 2nd generation
Z28. Its intention is to demonstrate people's personal relationships with
their cars - their love, their commitment, their devotion, and, in this
particular context, their loyalty to a brand -- Chevrolet. "Love Again" is
aimed at the mid-20s to mid-40s market, the Match.com/eHarmony users. In
other words, "Love Again" is directed to consumers who are just old enough
to have loved and lost and understood its meaning and consequences.
Traditionally, the muscle car has been marketed as a tough, durable,
powerful, and even intimidating image directed predominantly at the male
audience. The new Camaro Z28 has all of these
attributes and more. It is an extremely sexy car, a quality that always
has broad range appeal. Its spectacularly artistic lines will, no doubt,
lure women. If there is a risk attached to the "Love Again" spot, it is
its romantic qualities. However, this is a calculated risk and one that
will pay dividends for Chevrolet. And although, women will identify with
the spot's romantic qualities, men will be tickled by its irony and humor.
However, both sexes will identify with the car. And in a country where
female independence and ambition is at all-time high, the new Camaro Z28 stands to be the first
muscle car to truly have an impact with the female audience.
Ultimately, "Love Again" is designed for those who want to have their cake
and eat it too!
2011 Chevy Camaro RS
Hey guys this is a walk around for a 2011 Chevy Camaro LT2 RS in summit white
with orange rally stripes. What is the RS package you ask? Well you get 20"
painted-aluminum wheels with Midnight Silver finish, LED halo rings, rear
spoiler, spoiler, and body color roof ditch moldings, unique tail lights.
This Camaro will make
you the next big thing! The 2011 have added some horsepower! That's right now
your Camaro has the 312
horsepower in a V6
engine. Don't froget the best coverage in American with the 3 year/36,000
mile bumper to bumper warranty and the 5 year/100,000 powertrain warranty.
Some of the interior extras are leather wrapped steering wheel and shifter
knob, gray leather interior, an interior that will glow ice blue at night,
steering wheel radio controls, Bluethooth to link it to your phone and a
USB port to link up your MP3 player. We also upgraded to 20" polished
aluminum wheels and rims. New to the 2011's is the heads up display. Don't
forget the Ultrasonic rear parking assist and the safty of Onstar. This Camaro also has a
automatic transmission with TAPshift and Boston Acoustic Premium sound
system. The 2011 Camaro
has a choice of 10 different colors including the wildy popular Synergy
Green that is now available on all models including the SS package. You
can find this Camaro
and others at Jansen Chevrolet in Germantown, IL 62245. You can reach us
24/7 by email at email@example.com, find us on the web at
www.jansenchevrolet.com, or during work hours by phone at 1-800-466-8211
Plymouth Road Runner Concept
Ressurection of a muscle car legend. Plymouth Road Runner Design Concept
for 2011 by designer Michael Leonhard. www.michael-leonhard.com
Pony Car Wars! 2011 Ford Mustang GT vs Camaro SS and Challenger SRT8
We pit the brand new 2011 Ford Mustang GT against its V-8 powered
rivals from Chevrolet and Dodge in the ultimate battle for muscle car
Read the full story here:
Shot by: Mike Suggett, Jim Gleason and Duane Sempson
Edited by: Mike Suggett
2011 Camaro 2SS
In for ground effects up-fitting, and pre-deliver inspection prior to
display. Camaro is a
registered trademark of blah ba freakin' blah blah.
2011 Transformers 3 Bumblebee Chevrolet Camaro (Spy Shots)
If there's one thing the paparazzi is good for, it's stalking the likes of
Megan Fox. And while we could usually care less about the comings and
goings of the Xbox crowd's favorite young starlet, occasionally she wanders
into our neck of the interwebs by getting dangerously close to cars like
the new Bumblebee Camaro. Fox is currently shooting
the next installment of the explosion-rich Transformers saga, and was
spotted parading around what appears to be the next iteration of everyone's
favorite plucky Autobot.
Judging from the photos, the biggest changes to the car include a new
stripe design that carries over onto the roof of the car, as well as a
not-so-subtle rear wing. The next Bumblebee looks to retain its concept-car
sideview mirrors, though a selection of carbon-fiber aero additions join
the changes as well. If you look close, you can spot Autobot badges in all
the right places, too.
Is this what the next Chevrolet Camaro Bumblebee Edition will
look like? Given how closely GM is tied into the franchise, it wouldn't
2011 Pontiac Trans Am Concept by Kevin Morgan
When news of the Camaro's rebirth got teeth back
in 2006, the HOT ROD staff was frothing at the mouth, and it wasn't long
before one of us asked the question, "I wonder if they'll do a Firebird
version of it?" Of course, Pontiac still existed at the time, so it seemed
logical. We then saw designer Kevin Morgan's concept drawing of a new Trans
Am, using the Camaro as
the base. He hit it out of the park with the rendering, which appeared in
the May '07 issue, and we're not the only ones to think so.
Tod Warmack at Trans Am Depot in Tallahassee, Florida
(www.transamdepot.com), thought the same thing and told his brother and
business partner, Scott, "If Pontiac doesn't build a Trans Am, we can do it
based on Kevin's design."
The tail still has the convex shape of the Camaro, but it's currently being
refined to square it off more true to the '77 to '78 Firebird. They wanted
to do that originally but didn't have time to research new taillights and
still make the SEMA deadline. The 1-inch-lowered stance comes from Eibach
Springs. Note the '77-era TA quad Exhaust tips. Future examples will likely have
quarter louvers removed.Of course, there weren't any cars available at the
time, but thanks to his SEMA membership, Tod had access to the cad-cam data
on the new Camaro and
gathered the information needed to make the tooling to turn the Chevy into
a Trans Am. About a year later, Todd Otto at Otto Body in Lincoln, Nebraska
(www.ottobody.com), was thinking the same thing and called Kevin with the
offer to build a one-off TA, just because he wanted to do it. Kevin
contacted Tod (Warmack) and told him of the plan, and the three of them
hashed out the details. Trans Am Depot bought a new Camaro and delivered it to Otto
Body, which built the car in a relative hurry to hit the deadline of making
it to the Trans Am Nationals in Dayton, Ohio, in August 2009 for its debut.
TFLcar.com - GM unveils new 2011 V-8 Caprice Police Car
( http://www.tflcar.com ) Starting in 2011 keep your eyes in your rear view
mirror for this new Australian built GM Caprice police car. In Denver today
at the annual International Association of Chiefs of Police, General Motors
removed the wraps from the 2011 Chevy Caprice Police Patrol Vehicle (PPV).
GM displayed the prototype while at the same time confirming plans to build
the V-8 and V-6 Caprice that will only be available to police departments
and not the general public.