Compliments - New Mercedes TV spot with Nico Rosberg, Michael Schumacher and Mika Häkkinen
Mercedes-Benz is kicking off the 2011 Formula 1 season with a new Silver Arrow and also with a new TV spot. Based around the motto "Racing is a state of mind", the short film entitled "Compliments" depicts the passion of Mercedes-Benz for motorsport and competition. With a touch of humour and self-deprecation, Nico Rosberg and Michael Schumacher play on their internal rivalry within MERCEDES GP PETRONAS team. Former world champion Mika Häkkinen -- an iconic figure who has appeared numerous times in humorous Mercedes-Benz TV spots over the past 15 years -- highlights, with the aid of an energy drink, on which team the rivalry should be focused at the start of the season.
"The new Formula 1 season gets under way on Sunday with the race in Melbourne, and the deck has been shuffled again," explained Anders Sundt Jensen, Vice President Brand Communication Mercedes-Benz Cars. "The spot makes it clear, in a rather fun way, that motorsport is a way of life for our brand. In addition, it shows that we don't admit defeat if at first we don't achieve the goals we have set ourselves, but rather that we take up the challenge -- both within our team, as well as united against our competitors."
The 45-second spot, created by Jung von Matt, will be shown by all major German broadcasters from tonight until Sunday to mark the start of the Formula 1 season.
Ad Schumacher Mercedes SLS AMG
Michael Schumacher hits the roof! The MERCEDES GP PETRONAS driver and
seven-time Formula 1 world champion drives the new Mercedes-Benz SLS AMG in
a looping through the tunnel. A rapid action spectacle!
Mercedes Benz - New CLS - Escaped to the Mountains (2011)
Cool tv spot for the new Mercedes CLS, full length version!
Agency: Jung von Matt / Alster
Production Company: Erste Liebe Film
Creative Director: Thimoteus Wagner
Director: Aleksander Bach
DOP: Jan Velicky
Editor: Andre Gelhaar
Music: Peter Gromer
Mercedes Benz "Faithful" Commercial
Mercedes Benz "Faithful" commercial, representing several cars and their
Mercedes-Benz is a German brand of luxury and high-performance automobiles,
buses, coaches, and trucks owned by Daimler AG. Mercedes-Benz has, over the
years, introduced many of the technological and safety features that have
become common in modern vehicles.
Schumacher and Rosberg Build an AMG Engine
Mercedes AMG - MERCEDES AMG PETRONAS Formula One drivers Michael Schumacher
and Nico Rosberg built an AMG engine together with an AMG master mechanic
in Affalterbach. View the pictures here: http://ow.ly/cmuP1.
Learn more: http://www.mercedes-amg.com
Join the conversation: https://www.facebook.com/AMGGlobalFanPage