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Compliments - New Mercedes TV spot with Nico Rosberg, Michael Schumacher and Mika Häkkinen

Mercedes-Benz is kicking off the 2011 Formula 1 season with a new Silver Arrow and also with a new TV spot. Based around the motto "Racing is a state of mind", the short film entitled "Compliments" depicts the passion of Mercedes-Benz for motorsport and competition. With a touch of humour and self-deprecation, Nico Rosberg and Michael Schumacher play on their internal rivalry within MERCEDES GP PETRONAS team. Former world champion Mika Häkkinen -- an iconic figure who has appeared numerous times in humorous Mercedes-Benz TV spots over the past 15 years -- highlights, with the aid of an energy drink, on which team the rivalry should be focused at the start of the season. "The new Formula 1 season gets under way on Sunday with the race in Melbourne, and the deck has been shuffled again," explained Anders Sundt Jensen, Vice President Brand Communication Mercedes-Benz Cars. "The spot makes it clear, in a rather fun way, that motorsport is a way of life for our brand. In addition, it shows that we don't admit defeat if at first we don't achieve the goals we have set ourselves, but rather that we take up the challenge -- both within our team, as well as united against our competitors." The 45-second spot, created by Jung von Matt, will be shown by all major German broadcasters from tonight until Sunday to mark the start of the Formula 1 season.


 


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Michael Schumacher & Nico Rosberg each driving the legendary Mercedes Silver Arrow W196
To thank fans for their incredible support, Nico Rosberg will be performing demo laps in the race-winning Silver Arrow driven by Juan Manuel Fangio in the 1955 season. Team-mate Michael Schumacher also entertained the crowd with demo laps in the 2011 Formula 1 Silver Arrow. MERCEDES AMG PETRONAS driver Nico Rosberg's first Formula 1 win in the Chinese Grand Prix was also the first for a works Silver Arrow since the 1955 Italian Grand Prix. The victory in Shanghai came precisely 20,671 days after five-time Formula 1 champion Juan Manuel Fangio won the world championship at Monza in his Mercedes-Benz W196. In the 55 years between 1955 and 2010, there was no such thing as a thoroughbred works Silver Arrow in Formula 1. Rosberg's win came in the 41st Grand Prix of the new era. This will be Rosberg's second visit to the DTM season opener at Hockenheim: last year, he volunteered his services as a DTM 'taxi driver' at the wheel of the THOMAS SABO AMG Mercedes C Class. Rosberg's involvement in last season's DTM extended to the first ever Show Event in Munich: on that occasion, he drove a Formula 1 Silver Arrow around the temporary circuit in the Olympic Stadium. Nico will not be the only prominent guest at Hockenheim; his MERCEDES AMG PETRONAS team-mate Michael Schumacher is also keen to be present for the opening race of the world's most popular touring car series and will be in Hockenheim on Sunday 29th April. Like Rosberg, the seven-time Formula 1 champion will be bringing a Silver Arrow to the event, namely the 2011 MGP W02 in which he will complete a sequence of demonstration laps. Nico Rosberg: "I have great memories of the DTM. The earliest date back to when my father was still racing. Then I started competing in the various junior classes that are staged as part of the DTM race weekend as I started out on my own motorsport career. A lot has happened in the meantime, and the highlight so far was obviously my win in China one week ago. I am absolutely delighted to be returning to Hockenheim as a Grand Prix winner. Last year, I was able to drive a classic Silver Arrow on the famous Nürburgring Nordschleife, so now I'm really looking forward to climbing into the cockpit of Juan Manuel Fangio's phenomenal W196 streamliner from Monza in 1955 and driving a few laps at Hockenheim. It means a lot to me that we have written a new chapter in the wonderful history of Mercedes in motorsport -- and that there is plenty more still to come." Michael Schumacher: "After a busy start to the Formula 1 season with four flyaway races in succession, it will be nice to come back to Germany for the DTM season opener at Hockenheim on Sunday. I'm especially looking forward to the chance to give the fans a taste of a Formula 1 Silver Arrow in action. This will be my first visit to a DTM race in 20 years, and I hope that my brother and his fellow Mercedes-Benz drivers will get their season off to a great start." Norbert Haug, Vice-President Mercedes-Benz Motorsport: "DTM begins a new era this weekend in Hockenheim, with a brand-new and exciting generation of cars. To mark the occasion, we wanted to give the spectators at the circuit something extra, and both our F1 drivers were immediately right behind the idea. Following his victory at the Chinese Grand Prix ten days ago, Nico Rosberg will complete demonstration laps in the Silver Arrow W 196 streamliner, with which Juan Manuel Fangio won at Monza in 1955. On Sunday, just before the start of the race, Michael Schumacher will complete a demonstration run in last year's F1 Silver Arrow. (C) Melcedes GP Petronas Formula One. F1ドイツGPを前に、ミハエル・シューマッハとニコ・ロ ベルグが、ニュルブルクリングノルドシェライフでシ バー アロー「メルセデス・ベンツ W196」をドライブしました。





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