Compliments - New Mercedes TV spot with Nico Rosberg, Michael Schumacher and Mika Häkkinen
Mercedes-Benz is kicking off the 2011 Formula 1 season with a new Silver Arrow and also with a new TV spot. Based around the motto "Racing is a state of mind", the short film entitled "Compliments" depicts the passion of Mercedes-Benz for motorsport and competition. With a touch of humour and self-deprecation, Nico Rosberg and Michael Schumacher play on their internal rivalry within MERCEDES GP PETRONAS team. Former world champion Mika Häkkinen -- an iconic figure who has appeared numerous times in humorous Mercedes-Benz TV spots over the past 15 years -- highlights, with the aid of an energy drink, on which team the rivalry should be focused at the start of the season.
"The new Formula 1 season gets under way on Sunday with the race in Melbourne, and the deck has been shuffled again," explained Anders Sundt Jensen, Vice President Brand Communication Mercedes-Benz Cars. "The spot makes it clear, in a rather fun way, that motorsport is a way of life for our brand. In addition, it shows that we don't admit defeat if at first we don't achieve the goals we have set ourselves, but rather that we take up the challenge -- both within our team, as well as united against our competitors."
The 45-second spot, created by Jung von Matt, will be shown by all major German broadcasters from tonight until Sunday to mark the start of the Formula 1 season.
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Michael Schumacher age 44 birth date 3 January 1969) is a former racing
driver from Germany. Michael Schumacher is a seven-time Formula One World
Champion and is widely regarded as one of the greatest F1 drivers of all
time. Michael Schumacher holds many of Formula One's driver records,
including most championships, race victories, fastest laps, pole positions
and most races won in a single season -- 13 in 2004. In 2002 Michael
Schumacher became the only driver in Formula One history to finish in the
top three in every race of a season and then also broke the record for most
consecutive podium finishes. According to the official Formula One website,
Michael Schumacher is "statistically the greatest driver the sport has ever
After beginning with karting, Michael Schumacher won German drivers'
championships in Formula König and Formula Three before joining Mercedes
in the World Sportscar Championship. After one Mercedes-funded race for the
Jordan Formula One team, Michael Schumacher signed as a driver for the
Benetton Formula One team in 1991. After winning consecutive championships
with Benetton in 1994/5, Michael Schumacher moved to Ferrari in 1996 and
won another five consecutive drivers' titles with them from 2000 to 2004.
Michael Schumacher retired from Formula One driving in 2006 staying with
Ferrari as an advisor. Michael Schumacher agreed to return for Ferrari
part-way through 2009, as cover for the badly injured Felipe Massa, but was
prevented by a neck injury. Michael Schumacher later signed a three-year
contract to drive for the new Mercedes team starting in 2010.
Michael Schumacher's career has not been without controversy, including
being twice involved in collisions in the final race of a season that
determined the outcome of the world championship, with Damon Hill in 1994
in Adelaide, and with Jacques Villeneuve in 1997 in Jerez. Off the
track Michael Schumacher is an ambassador for UNESCO and a spokesman for
driver safety. Michael Schumacher has been involved in numerous
humanitarian efforts throughout his life and donated tens of millions of
dollars to charity. Michael Schumacher and his younger brother Ralf
Schumacher are the only brothers to win races in Formula One, and they were
the first brothers to finish 1st and 2nd in the same race, in Montreal in
2001. The two brothers repeated this achievement in four more races (the
2001 French Grand Prix, the 2002 Brazilian Grand Prix, the 2003 Canadian
Grand Prix and the 2004 Japanese Grand Prix).
On 21 June 2009, Michael Schumacher appeared on the BBC's Top Gear as The
Stig. Presenter Jeremy Clarkson hinted later in the programme that
Michael Schumacher was not the regular Stig, and the BBC has since
confirmed that this is the case. Michael Schumacher was there on that
occasion because Ferrari would not allow anyone else to drive the
one-of-a-kind black Ferrari FXX which was featured in the show. The
FXX was presented to Michael Schumacher upon his retirement at Monza in
During his interview with Clarkson, Michael Schumacher stated that his road
cars are a Fiat 500 Abarth, and a Fiat Croma which is his family car.
On 29 December 2013, Michael Schumacher was skiing with his son at a resort
in Méribel on the French Alps when he fell and hit his head on a rock,
sustaining a head injury even though he was wearing a helmet. Michael
Schumacher was skiing outside the marked pistes at that time. Michael
Schumacher was attended by two ski patrollers and airlifted within fifteen
minutes to a hospital in Moûtiers, and then on to a hospital in Grenoble
specialising in brain injuries. It was later revealed that Michael
Schumacher was in critical condition and coma due to a brain trauma, and
had undergone neurosurgery to relieve pressure on his brain. Michael
Schumacher is under the care of physician Gérard Saillant, who is a brain
and spinal injury expert and a personal friend of Michael Schumacher.
Schumacher's younger brother Ralf was a Formula One driver until the end of
2007. Their stepbrother Sebastian Stahl has also been competing as a
race car driver. In August 1995, Michael Schumacher married Corinna
Betsch. They have two children, Gina-Maria (born on 20 February 1997)
and Mick (born on 22 March 1999). He has always been very protective of his
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