Sterling auto commercial from 1990
Commercial for the now defunct Sterling automobile.Aired during the
Iowa/Michigan football game played on 10/20/90.
Sterling was a brand name of automobile marketed in the USA by ARCONA,
Austin Rover Cars Of North America under the name Sterling Motor Cars, a
division of the Rover car company of the UK. It existed in North America
from 1987 to 1992, during which Rover was in collaboration with Honda of
The only Sterling model that was sold was the 800 series, which was a
rebadged Rover 800-series but with different specifications tailored for
the American market. At first, the sedan body-styled 825 (trims S or SL)
sedan was sold. In 1988, the fastback was added alongside the sedan,
coinciding with the introduction of a new, larger, Honda engine and was
called the 827 (trims SL, SLi, or Si).
In the United States and Canada it was available only with the V6 gasoline
engine. By 1989, the instrumentation had been changed to gauges sourced
from a different component builder (losing the oil pressure gauge and
voltmeter in the process) and build quality had started to improve year for
year. However these changes were too late to prevent the US-market version
from later being withdrawn after poor sales.
The 2.5 L Honda V6 was a completely different engine from the Rover KV6
engine introduced in 1996 (only sold in the USA in the Land Rover
Freelander), although the two share the same 2.5 L capacity and V6
Experience in the market
Sales in America were initially strong, due to the appeal of classic
'British' interior design, combined with a clean and up to date exterior
design, both of which compared well with its sister the Legend. US sales
hit a high of nearly 15,000 cars in 1988. All models came with extensive,
real wood interior trim. The SL models also feature ABS, power Connolly
leather seats, and two-tone paint as standard equipment.
While dynamic characteristics and performance were broadly similar to the
Honda Legend, due to the shared platform, core structure and power units;
detail spring and damper changes gave each model its own unique feel. The
Sterlings were the sportier cars, with less float and an overall tighter
feel than the Acura Legends. The ride/handling compromise was defined
through the shared use of Honda's double wishbone front suspension that
allowed a very low hood line, but offered limited wheel travel. This meant
that on poorer road surfaces, there was a greater possibility of reduced
Early build quality of the 800 was demonstrably poor as measured by J.D.
Power. Customer satisfaction fell quickly and sales dropped from this
initial high to less than 2,000 for 1991. The problems were varied with
interior trim, problematic Lucas electronics and paintwork problems, and
corrosion in early models would also mar its reputation. This all
contributed to the demise of Rover in the United States: the Sterling fell
to the bottom of J.D. Power surveys there, while ironically its twin, the
Japanese-built Acura Legend, was already found at the top in its first
Combined with the effects of the strong British currency, Rover was losing
money, and recovering lost ground with the facelifted car and its coupe
sister was not deemed possible, and Rover Cars withdrew from the North
Despite this exit from the US, these vehicles can still be seen on the U.S
roads, and remain in service—unlike most "orphan" vehicles—as many
parts are still readily available for the Sterling since it shared most
major mechanical components with the more popular Acura Legend; any Honda
or Acura dealer can service a Sterling.
After the withdrawal from the US Market, the Rover 800 remained popular in
Europe, especially following the major R17 facelift and was kept in
production until 1998 when it was replaced by the Rover 75.
ELECTRIC WINDOWS/SUNROOF BEEPING? Car Fix. Program Drivers Door Switches. Rover 800 820 825 827
This is how to stop your windows and/or sunroof from beeping on your Rover
800. I needed to do the ones on my Rover 800 (Zircon Silver Coupe No.1)
after reconnecting the battery. This will usually solve the beeping
(although it normally takes a few more goes!).
If the windows do still beep, then you may have to remove the door panels
and use some spray grease on the cables/mechanicals! Sometimes the drivers
switch pack may need resoldering, as they do suffer from dry solder joints
on occassion. (as you have two switches on each window in every car, then
if one does work and one does not, then it is worth resoldering the one
that does not fully function).
Also some owners do seem to suggest problems occuring as a result of bad
connections in the main fuse box too! So if the above stuff fails it will
do you no harm to have that resoldered too!
1996 Chevrolet Lumina Start Up, Engine, and In Depth Tour
The first of many new videos and test drives from our dealership, thought
you guys would like to see some of out dealership for a change! An In
depth tour on the 1996 chevrolet lumina. I go through the interior,
exterior, engine, get an Exhaust clip
and see how it sounds with a short driving clip. One of the cleanest
luminas I've ever seen, I show you everything you would probably ever want
to see on the Lumina, enjoy!
Roadside Find - Merkur XR4Ti
The XR4Ti was sold from '85-'89 in Canada and the U.S. equipped with a turbo-charged 2.3 I-4 motor. About 48,500
units sold. This is a re-badged Ford Sierra XR4i. One of my dream cars
along with the Sterling 827 and Mercedes Benz W126.