TRANSLOGIC 30: SEMA + X Prize Winners

SEMA may be best known for its outlandish display of aftermarket bling, but we went in search of some legitimate tech. We found the Mission One PLE electric sportbike, Wattshocks regenerative suspension system, and the winners of the automotive X Prize.

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Aether Cruise Experience This is my final year university project for Transport Design BA (Hons) at the University of Huddersfield. This is a luxury cruise concept based upon an airship platform. This allows passengers to travel at high speed in luxury. It is also provide to guest with some of the most breathtaking views available. This airship is based on the technology currently being developed by Aeroscraft. This means it uses its engines as its primary source of lift, while using the Helium to simply offset to weight of the cargo. It also has an air ballast system allowing the crew to regulate to total weight of the craft by compressing air.

2012 Mercedes-Benz SLK revealed in French promo film
2012 Mercedes-Benz SLK revealed in French promo film

Sikorsky Firefly: An Electric Helicopter
Produced by Glenn Pew ( for It's at nearly gross weight before the pilot steps in and can only fly for 15 minutes, but that's not the point. Sikorsky Innovations sees the Firefly as a testbed for the technologies that may make for a real electric helicopter ... someday.

Accelerating the Future
On Sep 16, 2010, the $10M Progressive Insurance Automotive X PRIZE was awarded to Edison2 ($5M Mainstream Class), Li-ion Motors ($2.5M Alternative Side by Side) and X-Tracer ($2.5M Alternative Tandem). At an Awards Ceremony held at the Historical Society of Washington, D.C., 400 VIPs, Media and Team members gathered to honor the incredible achievements made by the teams who had competed to show that they had the best 100 MPGe production capable car. For more information: