Hanes - "Resilience with Tina Turner"

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Tina Turner - Hanes Commercials (1997)
Visit: http://tinaturnerblog.com/ Like: http://FB.com/TinaTurnerBlog Follow: http://twitter.com/tinaturnerblog In 1996, Tina Turner became the new spokeswoman for Hanes Hosiery. The campaign, with a budget estimated at $20 million, is centered on Tina, who had been signed to serve for two years as the spokeswoman for Hanes hosiery lines like Resilience, Smooth Illusions and Silk Reflections. In addition to conventional elements like television commercials and print advertisements, the campaign, created by the Arnell Group in New York, also featured tie-ins between Hanes and the Virgin Records label of the EMI Group.

behind the scenese of Tina Turner's Hanes Commercials
behind the scenese of Tina Turner's Hanes Commercials

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