Mustang Hits the Streets in 1964
In the fall of1963, America mourned the death of President John F. Kennedy.
The following Spring, the Beatles landed and people started to have fun
again. As the nation's mood lifted, the Ford Mustang galloped onto the scene. The
whole country went for a spin.
Lee Iacocca Steps Down
Lee Iacocca steps down and Bob Eaton is appointed as Chrysler Chairman.
Bob Lutz is there to show his support. Eaton was lured away from General
Motors where he was on the fast track to the Presidency. His appointment
at Chrysler derailed the rise of Bob Lutz who would eventually go to work
for General Motors and help that company revitalize its product line up.
Eaton's tenure at Chrysler was short but very profitable for him. He
engineered a 'merger of equals" with Daimler that resulted in an enormous
Boost in value of his Chrysler
Reinventing Chrysler 1992
Chrysler had emerged from bankruptcy in the 1980s and under Lee Iacacco had
proven adept at staying fresh. Iacocca stepped down as CEO and Chairman of
Chrysler at the end of 1992, being succeeded in these posts by Robert
Although Robert Lutz, currently the President of Chrysler, was the
second-ranking executive in the company, he earlier opposed the merger with
Fiat that Iacocca had championed. Due to their feud, Iacocca convinced the
board to pass over Lutz for the chairmanship of Chrysler. However, Eaton
and Lutz did develop a strong working relationship.
In 1991, Chrysler began the process of moving its corporate headquarters
from its 1925 founding location of Highland Park, Michigan, to nearby
Auburn Hills. The move was complete by 1993.
This film celebrates the changes anticipated by that move and under the new
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