Chrysler wanted to demonstrate to the public that its new car, the Airlfow, was fast and fuel efficient. They took it to the Bonneville Salt Flats for some test/publicity runs.
Some say that despite their promotional efforts, the future arrived with a thud when Chrysler introduced its line of Airflow coupes and sedans in 1934. The streamlined car, a product of the science of aerodynamics, had long been predicted in works of science fiction but no manufacturer had, heretofore, been bold enough to realize that Buck Rogersesque vision. Chrysler's engineering triumvirate Carl Breer, Owen Skelton and Fred Zeder scientifically tackled the aerodynamic challenge and got Walter P. Chrysler to authorize design testing in a wind tunnel, overseen by no less an authority than Orville Wright.
The result was more than just a slippery envelope of a body, a radical departure from virtually all that had gone before. The design of the '34 Chrysler (and DeSoto) Airflow took some getting used to and, sadly, the car buying public just didn't "get" the snubby deco look, a true "cab forward" design dictated by the wind. The look was underpinned by a new kind of construction - the body panels were mounted on a steel cage, not unlike Saturn's, which was structurally connected to the frame creating a single stress-bearing unit, the precursor to unit body construction. Airflow body and frames were wood-free, another departure from tradition.
As it became apparent that the public wasn't as enthused as the engineers and the media -- Walter P. Chrysler shared the cover of Time Magazine with his Airflow -- the company scrambled to tone down the radical styling, losing the deco waterfall grill a/k/a "bull nose" by the second year and modifying design elements to hark back to more traditional, consumer-acceptable shapes.
Owning an Airflow today is tantamount to having a piece of history to yourself. The significance of this design, even though it was a commercial disaster has reverberated through the decades and into another century. In just about every way, figurative and literal, Chrysler's Airflow was ahead of the curve and remains a true automotive icon for the ages.
For Licensing Contact:
Global Image Works
65 Beacon Street
Haworth, NJ 07641
p. (201) 384-7715
f. (201) 501-8971
Volvo History pt 1
Volvo vehicles have been driving on roads around the world for 80 years. On
April 14, 1927, the very first production run of Volvos came out of the
Gothenberg, Sweden factory. More than 15 million have been produced since
that first one hit the road. Volvo initially earned a loyal following
because of their obsession with safety, durability (its logo is the Swedish
symbol for iron) and for its conservative Scandinavian design.
Have a look at the three part review of Volvos history.
Chrysler Airflow Economy Run
Chrysler engineers thought they had a winner with their aerodynamic coupe
the Chrysler Airflow. Created during the art deco, streamlined era of the
1930s the company was convinced that the public was ready for something
really new and different. The engineers touted that fact that it was not
only stylish but roomy and because its sleek design caused less wind
resistance - it was fuel efficient. Unfortunately, the public stayed away
from the futuristic vehicle and Chrysler stopped producing the Airflow
after two years.
Mickey Thompson: Fastest Man on Wheels
Mickey Thompson roared out of the hot rodding world of Southern California
to become the "Fastest Man on Wheels," when his Pontiac powered Challenger
One broke the 400 mph mark at the Bonneville Salt Flats.
This didn't become an official record because of difficulties he
encountered on a second run. The speed authorities require a second run
and take the average for the record books. This promotional film captures
the drama of his attempt.
Fashioned by Function - Chrysler Airflow
The development and testing of the revolutionary, streamline designed
The Chrysler Airflow is an automobile produced by the Chrysler Corporation
from 1934 to 1937. The Airflow was one of the first full-size American
production car to use streamlining as a basis for building a sleeker
automobile, one less susceptible to air resistance. Chrysler made a
significant effort at a fundamental change in automotive design with the
Chrysler Airflow, but it was ultimately a huge commercial failure.
1935 Chrysler Airflow straight eight start up part 2
It´s one week since i started her the first time. Now i have restored and
mounted the carburettor. Now she runs a little better. Next is to start up
with the cooling system filled so she can idle upp to working temperature.
ICON Derelict - Jay Leno's Garage
ICON Derelict. Automotive wizard Jonathan Ward shows Jay one of his
Derelicts - a unique restomod of a 1952 DeSoto married to a Chrysler Town &
Country with its original patina intact.
» Subscribe: http://bit.ly/JLGSubscribe
» Visit the Official Site: http://bit.ly/JLGOfficialSite
THE BEST OF JAY LENO'S GARAGE
» Exclusive First Looks: http://bit.ly/JLGExclusives
» Ultra Rare Supercars: http://bit.ly/JLGSupercars
» Jay's Book Club: http://bit.ly/JLGBookClub
JAY LENO'S GARAGE ON SOCIAL
Follow Jay: http://Twitter.com/LenosGarage
Like Jay: http://Facebook.com/JayLenosGarage
ABOUT JAY LENO'S GARAGE
A new video every Sunday! Visit Jay Leno's Garage, the Emmy-winning series
where Jay Leno gives car reviews, motorcycle reviews, compares cars, and
shares his passion and expertise on anything that rolls, explodes, and
makes noise. Classic cars, restomods, super cars like the McLaren P1,
sports cars like Porsche 918 Spyder and Camaro Z28, cafe racers, vintage
cars, and much, much more. Subscribe for more: http://full.sc/JD4OF8
NBC ON SOCIAL:
NBC YouTube: http://full.sc/MtLxIM
NBC Facebook: http://facebook.com/NBC
NBC Twitter: http://twitter.com/NBC
NBC Google+: https://plus.google.com/+NBC/posts
ICON Derelict - Jay Leno's Garage
Jay Leno's Garage
1934 Chrysler Airflow
Chrysler Airflow 1934. Interview with Bill Golling, CHRYSLER DEALER
DETROIT. MEADOWBROOK CONCOURS D'ELEGANCE. CONCOUR D'ELEGANCE OF AMERICA.
1936 Desoto Airflow Model S2 for Sale
Visit http://www.sunsetclassics.com/1936-desoto-airflow/ to see this
beautifully restored 1936 Desoto Airflow Model S2 for sale from Left Coast
This Airflow has been restored to original factory specifications by
Airflow expert Clarence Ham and only driven about a thousand miles since.
Contact Donn Dabney at 707-332-8331 with questions or to make an offer.
Thanks for Looking!