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Chrysler Airflow at Bonneville

Chrysler wanted to demonstrate to the public that its new car, the Airlfow, was fast and fuel efficient. They took it to the Bonneville Salt Flats for some test/publicity runs. Some say that despite their promotional efforts, the future arrived with a thud when Chrysler introduced its line of Airflow coupes and sedans in 1934. The streamlined car, a product of the science of aerodynamics, had long been predicted in works of science fiction but no manufacturer had, heretofore, been bold enough to realize that Buck Rogersesque vision. Chrysler's engineering triumvirate Carl Breer, Owen Skelton and Fred Zeder scientifically tackled the aerodynamic challenge and got Walter P. Chrysler to authorize design testing in a wind tunnel, overseen by no less an authority than Orville Wright. The result was more than just a slippery envelope of a body, a radical departure from virtually all that had gone before. The design of the '34 Chrysler (and DeSoto) Airflow took some getting used to and, sadly, the car buying public just didn't "get" the snubby deco look, a true "cab forward" design dictated by the wind. The look was underpinned by a new kind of construction - the body panels were mounted on a steel cage, not unlike Saturn's, which was structurally connected to the frame creating a single stress-bearing unit, the precursor to unit body construction. Airflow body and frames were wood-free, another departure from tradition. As it became apparent that the public wasn't as enthused as the engineers and the media -- Walter P. Chrysler shared the cover of Time Magazine with his Airflow -- the company scrambled to tone down the radical styling, losing the deco waterfall grill a/k/a "bull nose" by the second year and modifying design elements to hark back to more traditional, consumer-acceptable shapes. Owning an Airflow today is tantamount to having a piece of history to yourself. The significance of this design, even though it was a commercial disaster has reverberated through the decades and into another century. In just about every way, figurative and literal, Chrysler's Airflow was ahead of the curve and remains a true automotive icon for the ages. S068 For Licensing Contact: Global Image Works 65 Beacon Street Haworth, NJ 07641 p. (201) 384-7715 f. (201) 501-8971 email: information@globalimageworks.com


 


More Videos...


Fashioned by Function - Chrysler Airflow
The development and testing of the revolutionary, streamline designed Chrysler Airflow. The Chrysler Airflow is an automobile produced by the Chrysler Corporation from 1934 to 1937. The Airflow was one of the first full-size American production car to use streamlining as a basis for building a sleeker automobile, one less susceptible to air resistance. Chrysler made a significant effort at a fundamental change in automotive design with the Chrysler Airflow, but it was ultimately a huge commercial failure. Source: http://en.wikipedia.org/wiki/Chrysler_Airflow S154





Chrysler Airflow Economy Run
Chrysler engineers thought they had a winner with their aerodynamic coupe the Chrysler Airflow. Created during the art deco, streamlined era of the 1930s the company was convinced that the public was ready for something really new and different. The engineers touted that fact that it was not only stylish but roomy and because its sleek design caused less wind resistance - it was fuel efficient. Unfortunately, the public stayed away from the futuristic vehicle and Chrysler stopped producing the Airflow after two years.





Volvo History pt 1
Volvo vehicles have been driving on roads around the world for 80 years. On April 14, 1927, the very first production run of Volvos came out of the Gothenberg, Sweden factory. More than 15 million have been produced since that first one hit the road. Volvo initially earned a loyal following because of their obsession with safety, durability (its logo is the Swedish symbol for iron) and for its conservative Scandinavian design. Have a look at the three part review of Volvos history.





Early Chrysler History Pt. 2
More testing and footage of early Chryslers when there was a Chrysler behind the wheel of the company. See 1933 Worlds Fair exhibition and test labs.





Streamlines 1936 Chevrolet Film
Streamlines are not just beautiful, but also safer, cheaper and more comfortable.





34 Chrysler Airflow old barn find.
My 1934 Chrysler Airflow now sold. Hope that it gets a good home and it gets restored.





1936 Chrysler Imperial Airflow, We go for a ride!
We go for a ride in a restored 1936 Chrysler Imperial Airflow





Vintage: Chrysler Airflow von 1936 | drive it
The 1936 Chrysler Airflow was the most radical car of its time. But the avant-garde design caused all kinds of problems for the company. Many people considered it to be ugly. But the Airflow offered more than a very modern design. It was also technologically advanced. Drive it shines a new light on the Airflow.





Chrysler Airflow Endurance
Chrysler Corporation shows us how well the new Chrysler Airflow is built.





ICON Derelict - Jay Leno's Garage
ICON Derelict. Automotive wizard Jonathan Ward shows Jay one of his Derelicts - a unique restomod of a 1952 DeSoto married to a Chrysler Town & Country with its original patina intact. » Subscribe: http://bit.ly/JLGSubscribe » Visit the Official Site: http://bit.ly/JLGOfficialSite THE BEST OF JAY LENO'S GARAGE » Exclusive First Looks: http://bit.ly/JLGExclusives » Ultra Rare Supercars: http://bit.ly/JLGSupercars » Jay's Book Club: http://bit.ly/JLGBookClub JAY LENO'S GARAGE ON SOCIAL Follow Jay: http://Twitter.com/LenosGarage Like Jay: http://Facebook.com/JayLenosGarage ABOUT JAY LENO'S GARAGE A new video every Sunday! Visit Jay Leno's Garage, the Emmy-winning series where Jay Leno gives car reviews, motorcycle reviews, compares cars, and shares his passion and expertise on anything that rolls, explodes, and makes noise. Classic cars, restomods, super cars like the McLaren P1, sports cars like Porsche 918 Spyder and Camaro Z28, cafe racers, vintage cars, and much, much more. Subscribe for more: http://full.sc/JD4OF8 NBC ON SOCIAL: NBC YouTube: http://full.sc/MtLxIM NBC Facebook: http://facebook.com/NBC NBC Twitter: http://twitter.com/NBC NBC Google+: https://plus.google.com/+NBC/posts ICON Derelict - Jay Leno's Garage http://youtu.be/fQVpSFoROg4 Jay Leno's Garage http://www.youtube.com/user/jaylenosgarage





1935 Ford Tow Truck - We go for a ride!
In 1999 while on a video shoot our camera car, a red Ford Taurus wagon, AKA Big Red, broke down. Rogner Towing was called. Mark showed up in his 1935 Ford Tow Truck.





Early Chrysler History Pt. 1
Walter P. Chrysler and his engineers put late 1920s cars through their paces. Up hill and down dale -- they built cars that were as tough as they were.





1963 Studebaker Avanti "Bonneville Record Breaker"
Thi is a Studebaker Avanti Promotional film from 1963. The Studebaker Avanti set all kinds of land speed records for a factory stock off the show room floor vehicles. These records remained on the books for many years. Top speed was almost 169 miles per hour. Not bad for something you could buy at your local Studebaker Dealer for 5 grand.





1936 Chrysler Airflow Sedan "Great American Racer"
1936 Chrysler Airflow Sedan "Great American Race" http://www.spudsgarage.com/vehicles/36ChryslerAirflowSDN/index.htm





Rolls-Royce Silver Ghost
The Rolls-Royce Silver Ghost, is the car that made its reputation as the most reliable luxury car builder in the world. This shimmering car was impossible to ignore. It quickly became known as The Silver Ghost, a name that was bestowed on it because its shimmering appearance and the fact that it moved as quietly as a ghost. In 1907 the Silver Ghost name was born when Rolls-Royce managing director, Claude Johnson, who was known for his promotional skills, silver plated all the fittings of a 40/50 horsepower Rolls-Royce, and while he was at it, painted the body silver. The Silver Ghost name caught on and was eventually used for all the 40/50hp cars built between 1907 and 1925. The original car earned its place in automotive history by helping to forge the reputation of Rolls-Royce as the builder of the most reliable cars in the world. In May 1907 Johnson, under the watchful eye of the Royal Automobile Club (RAC), drove the car to Scotland and back using just one gear. A feat made possible by the high torque engine. The Silver Ghost covered the 2000 mile route with no problems and later, Johnson and a team of drivers motored effortlessly up and down Britain for almost 15,000 miles virtually non-stop, without any breakdowns. This was more than twice the existing record of 7,089 miles. The car was awarded a gold medal by the RAC and it secured its place in history.





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