Audi Quattro Campaign: "Ski Jump"

A recreation of the Classic 1986 Audi commercial. While climbing the dangerously steep ski jump, our legendary quattro® all-wheel drive shows off its incredible gripping power. Learn more about the Audi quattro: Connect with us: Subscribe to our YouTube channel: Like us on Facebook: Follow us on Twitter: Follow us on Instagram: About Audi: Advanced technology has always been at the very heart of Audi DNA. We have set a standard of excellence with a number of automotive firsts: implementing quattro all-wheel drive in a luxury sedan, introducing lightweight aluminum chassis construction and utilizing LED headlights in production vehicles. Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past and our future. Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury cars and SUVs. Visit for more information regarding Audi vehicles and business topics. This is the official YouTube channel for Audi of America, Inc. (“Audi”). All videos, images and content contained herein are the sole property of Audi. You may not download, copy, reproduce, or otherwise exploit any of these materials without the expressed written consent of Audi. If you would like to share videos on this channel, Audi invites you to use the YouTube share, embed, and/or email options.

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1986 Audi Quattro Ski Jump Commercial
The idea behind the ski jump spot took shape in 1986 at the BBDO advertising agency in Düsseldorf, Germany. When tested on a glacier in the Tyrol, an Audi 100 quattro proved capable of climbing a 39-degree gradient. The ski jump that was eventually found in Kaipola, Finland, had a slope angle of 37.5 degrees – or to put it another way, a gradient of 80 percent – a scarcely less difficult challenge. A crane lifted the car onto the ski jump’s take-off platform, where it was carefully secured in three different ways: by a concealed steel cable, a forward-mounted braking system and a safety net under the take-off platform. In the event, professional rally driver Harald Demuth, who had driven the quattro during his active career, had no need of any of these safety devices. He drove the Audi effortlessly up the 78-metre long ski jump, despite having only a very restricted view of the proceedings, since the nose of the Audi was of course pointed steeply upwards towards the sky.