Land Rover's Sustainability Strategy In Action - Our Planet
The innovation and forward thinking synonymous with Land Rover, also shapes
their sustainability strategy -- they call this Our Planet. This strategy
covers four key areas that are designed to reduce Land Rover's impact on
the environment, support conservation and humanitarian partnerships and
includes one of the world's most comprehensive CO2 offset programmes.
Toyota Landcruiser Amazon vs Range Rover
Ian Royle compares the Toyota Landcruiser Amazon and the Range Rover, for
the battle of the off-roader. He compares the two for their practicality,
performance and comfort to see which of the two enormous beasts comes out
Land Rover's History
Land Rover is a British car manufacturer with its headquarters in Gaydon,
Warwickshire, United Kingdom which specialises in four-wheel-drive
vehicles. It is owned by the Indian company Tata Motors, forming part of
their Jaguar Land Rover (JLR) group. It is the second oldest
four-wheel-drive car brand in the world (after Jeep).
The Land Rover name was originally used by the Rover Company for one
specific vehicle model, named simply the Land Rover, launched by Rover in
1948. Over the following years it developed into a marque encompassing a
range of four-wheel-drive models, including the Defender, Discovery,
Freelander, Range Rover, Range Rover Sport and Range Rover Evoque. Land
Rovers are currently assembled in the company's Halewood and Solihull
plants, with research and development taking place at JLR's Gaydon and
Whitley engineering centres. Land Rover sold 194,000 vehicles worldwide in
Although the brand originates from the original 1947 model, Land Rover as a
company has only existed since 1978, prior to this it was a product line of
the Rover Company which was subsequently absorbed into the Rover-Triumph
division of the British Leyland Motor Corporation (BL) following Leyland
Motor Corporation's takeover of Rover in 1967. The ongoing commercial
success of the original Land Rover series models, and latterly the Range
Rover in the 1970s in the midst of BL's well documented business troubles
prompted the establishment of a separate Land Rover company but still under
the BL umbrella, remaining part of the subsequent Rover Group in 1988 under
the ownership of British Aerospace after the remains of British Leyland
were broken up and privatised. In 1994 Rover Group plc was acquired by BMW.
In 2000 Rover Group was broken-up by BMW and Land Rover was sold to Ford
Motor Company, becoming part of its Premier Automotive Group. In June 2008
Ford sold both Land Rover and Jaguar Cars to Tata Motors. - SUBSCRIBE!
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