2011 Saab/Nespresso Concept
A new concept from Saab.
The Saab/Nespresso Concept is a study of an original vehicle that aims at blending the core values and images of the two brands. The author is Eric Leong from Umea University.
Created in 2010, this Saab-sponsored project aimed at developing a new vehicle taking inspiration from the product line-up of a non-automotive brand.
In this case design student Eric Leong chose Nespresso, a company owned by Swiss Nestlé Group that sells premium espresso machines and capsules for use at home.
The Concept features an original body style that mixes the characteristics of a coupé, a hatchback and a pick-up, featuring two small rear-doors and a rear loading area.
The general design language is easily recognizable as a Saab, featuring aviation-inspired elements, a wraparound DLO, the 'hockey stick' C-pillar and a descending, linear roofline reminiscent of the 9-X BioHybrid Concept.
Taking inspiration from Nespresso's clever and green solutions, the designer has also introduced new stylish features that enhance the user's experience.
These include a rear end that integrates a flexible, dual storage compartment and top deck panels that can be replaced by cushions to create an open-air, social environment.
The rims can change their appearance thanks to a digital projection system.
The roof of the car is covered with solar panels which help power the owner's house when the car is parked.
Sometimes ... driving a SAAB
Once you've owned a SAAB you are infected forever. You can't shake the feeling. No matter how many other vehicles you drive or own, you will always have the urge to take another SAAB for a test drive. Most people won't understand your passion for the brand. But some will. And they ... they are the enlightened ones.
We Can Work It Out - Remixed SAAB Advert
PLEASE READ THIS:
We Can Work It Out - The Beatles
re-edited by Samuel Sandström - turboFlum Film - 2011
all rights belong to their owners
no copyright infringement intended
THANK YOU FOR WATCHING,
AND HAVE A NICE DAY.
Saab Arctic Adventure
Click on this link to join the competition: http://on.fb.me/eczUjf (contest for US residents only)
Show us your Scandinavian spirit and have the opportunity to win a ICE HOTEL adventure for you and a friend, and drive Saab in its natural habitat in Jukkasjärvi, Sweden. You have until 1/6/2010 11:59 p.m. ET to submit your videos for the Saab Ice contest.