Filed under:
Car Buying,
Maintenance,
Etc.,
Marketing/Advertising,
Lifestyle
Motor Trend is lending its name and brand to a certified used car program at Planet Honda in Union, New Jersey. The program is actually "powered by" EasyCare, a company that provides a suite of contract services like maintenance and repair warranties and GAP insurance to new owners. (EasyCare was a
Motor Trend "Best Buy" last year.) Formerly called APCO, EasyCare was until last year a Ford subsidiary. As a private company, it still oversees the certified used car programs for Land Rover, Volvo, Mazda and Jaguar, and works with 3,000 dealerships in the U.S.
Planet Honda - a three-time Honda Excellence Award winner - has been named a
Motor Trend Certified Advantage Dealership. That means it has a vehicle certification program approved by
MT and provides "a noticeably better buying and ownership experience." Now, not only does Planet Honda guarantee the quality of the vehicle, but buyers will also get other EasyCare services like paintless dent removal and 24/7 concierge service with the car.
There are three
MT Certified Advantage dealerships as of now, and probably more on the way. Sounds like a fine idea; after all, if you have the brand equity, no reason not to cash in on use it. If this does well for them, we just hope they don't pull a Ferrari and keep squeezing the licensing teat until every possible appliance has been sprayed with the
Motor Trend logo. You can read the press release on the program
after the jump.
Continue reading Motor Trend getting into the used car business?
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Motor Trend getting into the used car business?
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